Dollar Tree, Inc. vs e l f Beauty Inc — how do they compare? Dollar Tree, Inc. trades at $117.4 (market cap $22.26B), while e l f Beauty Inc trades at $108.42 (market cap $6.25B). The key difference: Dollar Tree, Inc. is far larger — about 3.6× e l f Beauty Inc's market cap, and Dollar Tree, Inc. is more actively traded (2,317,428 versus 1,099,552). Which is the better fit depends on your goals — on Pluang, investors hold Dollar Tree, Inc. for 58 Days and e l f Beauty Inc for 25 Days on average.
| DLTR | ELF | |
|---|---|---|
Market Cap | $22.26B | $6.25B |
Volume | 2,317,428 | 1,099,552 |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $141.21 | $144.97 |
52-Week Low | $86.80 | $49.57 |
Typical Hold Time | 58 Days | 25 Days |
Enterprise Value | $28.87B | $6.84B |
Signals from Pluang's Aura AI — not financial advice
Dollar Tree (DLTR) trades at $116.30, up 0.09% with a bullish technical signal despite bearish moving averages. The company shows strong earnings beats in recent quarters with Q2 2026 EPS of $2.70 beating expectations of $1.15. Revenue trends show recovery from 2025's $17.58B to projected $20.1B in 2026, while net income rebounds from -$3.03B to projected $1.6B. Analyst consensus is bullish with 53% buy ratings and $139.33 price target, representing 20% upside potential.
DLTR presents a compelling investment case with improving fundamentals and positive earnings momentum, though margin pressures and tariff volatility remain key risks. The stock's attractive valuation (P/E 14.54, EV/EBITDA 9.91) combined with strategic initiatives and store expansions support growth outlook, but investors should monitor cost inflation and competitive pressures in the discount retail sector.
ELF Beauty trades at $107.95, up 2.78% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins compressed to 3.38% in 2026. Recent expansion includes rhode brand launches in Europe via Sephora and innovative marketing through original music albums. Analyst sentiment leans positive with 48% buy ratings despite a consensus price target of $95.91 below current levels.
Outlook remains growth-focused with international expansion driving opportunities, but premium valuation (P/E 108) and margin pressure pose risks. Institutional accumulation and technical strength support near-term upside, though investors should monitor execution on global growth initiatives against high expectations.
Trailing returns across standard periods
Latest headlines on both assets
Dollar Tree operates discount stores in the U.S. and Canada, including 8,647 shops under its namesake banner and 8,016 Family Dollar units (as of the end of fiscal 2021). The eponymous chain features branded and private-label goods, generally at a $1.25 price. Around 45% of Dollar Tree stores' fiscal 2021 sales came from consumables (including food, health and beauty, and household paper and cleaning products), nearly 50% from variety items (including toys and housewares), and just over 5% from seasonal goods. Family Dollar features branded and private-label goods at prices generally ranging from $1 to $10, with over 76% of fiscal 2021 sales from consumables, 9% from seasonal/electronic items (including prepaid phones and toys), 8% from home products, and 6% from apparel and accessories.
Read more on DLTR →e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →