Dicks Sporting Goods Inc vs e l f Beauty Inc — how do they compare? Dicks Sporting Goods Inc trades at $206.29 (market cap $19.16B), while e l f Beauty Inc trades at $94.8 (market cap $5.62B). The key difference: Dicks Sporting Goods Inc is far larger — about 3.4× e l f Beauty Inc's market cap, and Dicks Sporting Goods Inc pays a 2.34% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| DKS | ELF | |
|---|---|---|
Market Cap | $19.16B | $5.62B |
Sector | Consumer Cyclical | Technology |
52-Week High | $239.17 | $146.67 |
52-Week Low | $187.78 | $49.57 |
Enterprise Value | $25.95B | $6.20B |
Dividend Yield | 2.34% | — |
Signals from Pluang's Aura AI — not financial advice
DICK'S Sporting Goods (DKS) trades at $208.84, up 5.15% with strong earnings momentum after beating estimates for three consecutive quarters. The stock shows neutral technical signals with support at $201 and resistance at $213. Fundamentally, the company maintains solid profitability with 20.9% ROE and 4.71% net margin, though cash flow trends show modest net outflows. Recent news highlights analyst upgrades and the upcoming Q2 earnings call on August 25th.
The investment outlook remains positive with 59% analyst buy ratings and a $263.22 consensus target representing 26% upside. Key risks include potential fiduciary duty investigations and competitive pressures in sporting goods retail. The company's consistent earnings beats and expanding women's sports investments provide catalysts, though investors should monitor cash flow sustainability and market volatility.
ELF trades at $98.49, up 6.69% in 24 hours, near its 52-week high. The stock exhibits a bullish technical trend with strong support at $93 and resistance at $101. Recent Q2 2026 earnings beat expectations with EPS of $1.75 versus $0.71 expected, driven by 36% revenue growth and the Rhode acquisition. The company raised fiscal 2027 guidance, reflecting robust demand and international expansion.
Outlook remains positive due to consistent sales growth and strategic initiatives, but risks include high valuation (P/E 97.18) and reliance on acquisitions for growth. The stock offers growth potential but faces margin pressure from increased investments and competitive dynamics in the beauty sector.
Trailing returns across standard periods
Dick's Sporting Goods is a leading omni-channel sporting goods retailer in the US It offers an extensive assortment of authentic sports equipment, apparel, footwear, and accessories through its stores and digital platforms.
Read more on DKS →e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →