Investment
Features
FeesSafety
Academy
More
Pluang+

Compare DraftKings Inc (DKNG) vs e l f Beauty Inc (ELF) Price & Performance

DraftKings IncTrade
e l f Beauty IncTrade

Price performance (Past 24H)

Key statistics

DraftKings Inc vs e l f Beauty Inc — how do they compare? DraftKings Inc trades at $25.16 (market cap $12.51B), while e l f Beauty Inc trades at $72.75 (market cap $4.26B). The key difference: DraftKings Inc is far larger — about 2.9× e l f Beauty Inc's market cap. Which is the better fit depends on your goals.

DKNGELF
Market Cap
$12.51B$4.26B
Sector
Consumer CyclicalTechnology
52-Week High
$48.23$146.67
52-Week Low
$20.72$49.57
Enterprise Value
$13.43B$4.89B

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

DraftKings Inc

DraftKings (DKNG) trades at $26.45, showing minimal daily movement. The stock exhibits a bullish technical trend with strong moving average signals, supported by a positive cash flow turnaround to $274.40 million in 2025. Revenue growth has been robust, rising from $2.2 billion in 2022 to $6.05 billion in 2025, with the company achieving its first net profit of $3.71 million. Recent expansion into Alberta and the launch of prediction markets highlight ongoing growth initiatives.

The outlook is positive, driven by analyst consensus with a $34.18 price target and 73% buy ratings. Key catalysts include upcoming sports events and product launches, but risks involve high valuation multiples and regulatory scrutiny. Profitability remains nascent, requiring sustained execution to justify current premiums.

e l f Beauty Inc

ELF Beauty trades at $75.10, down 2.15% on the day, with a bullish technical signal from moving averages. The company reported strong revenue of $1.31 billion in 2025 and has beaten earnings estimates for three consecutive quarters. Recent news highlights brand expansion and a 32% stock jump in June 2026, though growth is transitioning as the core brand softens.

The outlook is mixed: analyst consensus is evenly split between Buy and Hold, with a $74.42 price target near the current price. Upside potential exists from skincare and international expansion, but risks include cost pressures, tariff exposure, and the need to sustain double-digit sales growth amid competitive dynamics.

Returns comparison

Trailing returns across standard periods

About DraftKings Inc

DraftKings Inc is a digital sports entertainment and gaming company. The company provides users with daily fantasy sports (DFS), sports betting, and iGaming opportunities and is also involved in the design & development of sports betting and casino gaming platform software for online and retail sportsbook and casino gaming products. It operates in two segments: Business-to-consumer(B2C) and Business-to-Business(B2B), of which the vast majority of its revenue comes from the B2C segment. Geographically, it derives most of its revenue from the United States.

Read more on DKNG

About e l f Beauty Inc

e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.

Read more on ELF