Dollar General Corp. vs Zeta Global Holdings Corp — how do they compare? Dollar General Corp. trades at $127.32 (market cap $27.42B), while Zeta Global Holdings Corp trades at $33.08 (market cap $8.29B). The key difference: Dollar General Corp. is far larger — about 3.3× Zeta Global Holdings Corp's market cap, and Dollar General Corp. pays a 1.9% dividend while Zeta Global Holdings Corp pays none. Which is the better fit depends on your goals — on Pluang, investors hold Dollar General Corp. for 59 Days and Zeta Global Holdings Corp for 19 Days on average.
| DG | ZETA | |
|---|---|---|
Market Cap | $27.42B | $8.29B |
Volume | 2,291,517 | 7,156,795 |
Sector | Consumer Staples | Technology |
52-Week High | $156.26 | $33.74 |
52-Week Low | $95.94 | $14.55 |
Typical Hold Time | 59 Days | 19 Days |
Enterprise Value | $41.60B | $8.18B |
Dividend Yield | 1.9% | — |
Signals from Pluang's Aura AI — not financial advice
Dollar General (DG) trades at $127.23, up 4.15% today, showing strong momentum with three consecutive quarterly earnings beats. The stock exhibits bullish technical signals with moving averages supporting upward movement. Fundamentally, DG maintains solid profitability with 19.69% ROE and attractive valuation metrics including P/E of 16.14 and P/S of 0.63. Recent developments include tariff refunds boosting margins and expansion of same-day delivery through Instacart partnerships.
The outlook remains positive with analyst consensus targeting $137.27, representing 7.9% upside potential. Key opportunities include margin expansion from tariff benefits and retail media network growth, while risks involve consumer spending pressure and competitive discount retail landscape. With 56% analyst buy ratings and improving cash flow trends, DG presents a compelling value proposition in the retail sector.
ZETA trades at $33.09, down 1.93% today, near its 52-week high. The stock shows a bullish technical trend with strong moving averages and support at $32. Fundamentally, revenue grew to $1.3B in 2025 with a gross margin of 59.48%, but net income remains negative. Recent quarters saw EPS beats, and the company is expanding internationally with a new UK hub. Analyst sentiment is positive with 12 buy ratings and a $32.40 consensus target.
The outlook is cautiously optimistic due to strong revenue growth and AI-driven customer adoption, but profitability risks persist with negative net margins and high valuation multiples. Investors should weigh growth potential against execution risks and competitive pressures in the tech services sector.
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A leading American discount retailer, Dollar General operates over 18,000 stores in 47 states, selling branded and private-label products across a wide variety of categories. In fiscal 2021, 77% of net sales came from consumables (including paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items), 12% from seasonal merchandise (such as toys, greeting cards, decorations, and gardening supplies), 7% from home products (for example, kitchen supplies, small appliances, and cookware), and 4% from basic apparel. Stores average roughly 7,400 square feet, and about 75% of Dollar General locations are in towns of 20,000 or fewer people. The firm emphasizes value, with most of its items sold at everyday low prices of $5 or less.
Read more on DG →Zeta Global is a leading data-driven marketing technology company that provides an omnichannel AI Marketing Cloud. By leveraging a proprietary data cloud of over 2.4 billion deterministic identities, it enables enterprise brands to acquire, grow, and retain customers through predictive intelligence and automated, agentic workflows.
Read more on ZETA →