Dollar General Corp. vs Wix.Com Ltd — how do they compare? Dollar General Corp. trades at $121.76 (market cap $26.50B), while Wix.Com Ltd trades at $54.23 (market cap $2.21B). The key difference: Dollar General Corp. is far larger — about 12× Wix.Com Ltd's market cap, and Dollar General Corp. pays a 1.96% dividend while Wix.Com Ltd pays none. Which is the better fit depends on your goals.
| DG | WIX | |
|---|---|---|
Market Cap | $26.50B | $2.21B |
Sector | Consumer Staples | Technology |
52-Week High | $156.26 | $184.24 |
52-Week Low | $95.94 | $40.43 |
Enterprise Value | $40.95B | $1.77B |
Dividend Yield | 1.96% | — |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
Wix trades at $52.41, up 4.53% today, with a bullish technical signal from moving averages but overbought RSI readings. Revenue grew to $1.99B in 2025, though net income fell to $50.65M, and the stock carries a high P/E of 62.84. Recent news highlights AI-related volatility and a partnership with Elavon to enhance small business payments.
The outlook is mixed: strong analyst consensus (67.5% buy ratings) and a $83.13 price target suggest upside, but risks include legal investigations, expense spikes, and negative shareholder equity. Earnings misses in Q1 2026 and high valuation metrics warrant caution despite growth potential.
Trailing returns across standard periods
Latest headlines on both assets
A leading American discount retailer, Dollar General operates over 18,000 stores in 47 states, selling branded and private-label products across a wide variety of categories. In fiscal 2021, 77% of net sales came from consumables (including paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items), 12% from seasonal merchandise (such as toys, greeting cards, decorations, and gardening supplies), 7% from home products (for example, kitchen supplies, small appliances, and cookware), and 4% from basic apparel. Stores average roughly 7,400 square feet, and about 75% of Dollar General locations are in towns of 20,000 or fewer people. The firm emphasizes value, with most of its items sold at everyday low prices of $5 or less.
Read more on DG →Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.
Read more on WIX →