Dollar General Corp. vs Vanguard S&P 500 Growth Index Fund ETF — how do they compare? Dollar General Corp. trades at $127.23 (market cap $27.42B), while Vanguard S&P 500 Growth Index Fund ETF trades at $87.29 (market cap $27.10B). The key difference: Dollar General Corp. and Vanguard S&P 500 Growth Index Fund ETF are close in size by market cap, and Dollar General Corp. pays a 1.9% dividend while Vanguard S&P 500 Growth Index Fund ETF pays none. Which is the better fit depends on your goals — on Pluang, investors hold Dollar General Corp. for 59 Days and Vanguard S&P 500 Growth Index Fund ETF for 54 Days on average.
| DG | VOOG | |
|---|---|---|
Market Cap | $27.42B | $27.10B |
Volume | 2,291,517 | 1,178,312 |
Sector | Consumer Staples | Broad Market / Factor |
52-Week High | $156.26 | $87.81 |
52-Week Low | $95.94 | $65.32 |
Typical Hold Time | 59 Days | 54 Days |
Enterprise Value | $41.60B | — |
Dividend Yield | 1.9% | — |
Signals from Pluang's Aura AI — not financial advice
Dollar General (DG) trades at $124.27, up 1.73% today, with a bullish technical signal and support near $123. The stock shows strong earnings beats in recent quarters, with Q2 2026 EPS of $2.48 beating estimates of $2.01. Revenue grew to $40.61 billion in 2025, though net margins compressed to 2.77%. Recent news highlights tariff refunds boosting margins and expansion of same-day delivery via Instacart.
The outlook is positive with a consensus price target of $137.27, implying ~10% upside. Strengths include a low P/S of 0.63 and ROE of 19.69%, but risks include margin pressure from inflation and competitive threats. Analyst sentiment is bullish with 55.77% buy ratings, though insider selling and macroeconomic headwinds warrant caution.
VOOG trades at $87.29, down 0.46% on the day, maintaining a bullish technical stance with strong moving average support. The ETF holds 148 large-cap growth stocks from the S&P 500, with significant technology sector exposure. Recent institutional buying activity from firms like Integrated Wealth Concepts and NewEdge Advisors signals confidence in the growth-focused strategy. Technical indicators show bullish momentum with key support at $85 and resistance at $88.
VOOG's long-term growth potential remains compelling with 400% returns over the past decade and 14% gains year-to-date. The ETF's low 0.07% expense ratio and focus on high-performing growth stocks provide cost-effective exposure to market leaders. However, concentration in technology stocks and sensitivity to interest rate changes present risks. The current neutral oscillator readings suggest potential for consolidation near recent highs.
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A leading American discount retailer, Dollar General operates over 18,000 stores in 47 states, selling branded and private-label products across a wide variety of categories. In fiscal 2021, 77% of net sales came from consumables (including paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items), 12% from seasonal merchandise (such as toys, greeting cards, decorations, and gardening supplies), 7% from home products (for example, kitchen supplies, small appliances, and cookware), and 4% from basic apparel. Stores average roughly 7,400 square feet, and about 75% of Dollar General locations are in towns of 20,000 or fewer people. The firm emphasizes value, with most of its items sold at everyday low prices of $5 or less.
Read more on DG →VOOG is an index-based ETF that tracks the S&P 500 Growth Index, composed of the growth-oriented companies within the S&P 500. It selects constituents based on three key metrics—sales growth, the ratio of earnings change to price, and momentum—offering a highly liquid and low-cost way to capture the high-performing 'growth slice' of the broader U.S. large-cap market.
Read more on VOOG →