Dollar General Corp. vs Vital Farms Inc — how do they compare? Dollar General Corp. trades at $120.01 (market cap $26.49B), while Vital Farms Inc trades at $11.57 (market cap $496.50M). The key difference: Dollar General Corp. is far larger — about 53.4× Vital Farms Inc's market cap, and Dollar General Corp. pays a 1.97% dividend while Vital Farms Inc pays none. Which is the better fit depends on your goals.
| DG | VITL | |
|---|---|---|
Market Cap | $26.49B | $496.50M |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $156.26 | $52.41 |
52-Week Low | $95.94 | $8.28 |
Enterprise Value | $40.93B | $583.51M |
Dividend Yield | 1.97% | — |
Trailing returns across standard periods
A leading American discount retailer, Dollar General operates over 18,000 stores in 47 states, selling branded and private-label products across a wide variety of categories. In fiscal 2021, 77% of net sales came from consumables (including paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items), 12% from seasonal merchandise (such as toys, greeting cards, decorations, and gardening supplies), 7% from home products (for example, kitchen supplies, small appliances, and cookware), and 4% from basic apparel. Stores average roughly 7,400 square feet, and about 75% of Dollar General locations are in towns of 20,000 or fewer people. The firm emphasizes value, with most of its items sold at everyday low prices of $5 or less.
Read more on DG →Vital Farms is a leading provider of ethically produced, pasture-raised eggs and butter in the United States. Operating as a Public Benefit Corporation, it manages a network of over 650 family farms to deliver high-welfare food products. It leverages a scalable 'asset-light' partnership model that prioritizes transparency and animal welfare to meet the growing consumer demand for clean-label and sustainable food sources.
Read more on VITL →