Compare Dollar General Corp. (DG) vs Stitch Fix Inc (SFIX) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Dollar General Corp. vs Stitch Fix Inc — how do they compare? Dollar General Corp. trades at $119.27 (market cap $26.50B), while Stitch Fix Inc trades at $3.53 (market cap $495.68M). The key difference: Dollar General Corp. is far larger — about 53.5× Stitch Fix Inc's market cap, and Dollar General Corp. pays a 1.96% dividend while Stitch Fix Inc pays none. Which is the better fit depends on your goals.
| DG | SFIX | |
|---|---|---|
Market Cap | $26.50B | $495.68M |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $156.26 | $5.83 |
52-Week Low | $95.94 | $3.06 |
Enterprise Value | $40.95B | $383.39M |
Dividend Yield | 1.96% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Dollar General (DG) trades at $123.44, up 3.8% with strong technical momentum and bullish analyst sentiment. The stock shows consistent earnings beats, with Q1 2026 EPS of $2.00 exceeding expectations of $1.89. Revenue growth continues at $40.61B for 2025, while profit margins face pressure at 3.63%. Recent news highlights the company's back-to-school initiatives and margin expansion efforts.
The outlook remains positive with a $128.45 consensus price target representing 4% upside. Key opportunities include continued same-store sales growth and margin recovery, while risks involve consumer spending sensitivity and competitive pressures in discount retail. The technical setup suggests near-term resistance around $125-$128 levels.
Stitch Fix (SFIX) trades at $3.62, up 1.69% on the day, as the stock shows signs of stabilization after a significant YTD decline. Recent quarters have seen narrowing losses, with Q1 2026 EPS beating expectations, and the company has returned to active client growth. The technical picture remains bearish, but improving fundamentals and AI-driven personalization efforts are key highlights. Analyst consensus is mixed, with a $4.75 price target suggesting potential upside from current levels.
The outlook for SFIX hinges on its turnaround execution, with revenue stabilization and margin improvement offering a path to profitability. Key risks include consumer spending pressures and competitive threats. While the stock trades near historic lows, positive earnings surprises and strategic AI investments present a speculative opportunity for value-oriented investors, balanced by ongoing net losses and cash flow challenges.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Dollar General Corp.
A leading American discount retailer, Dollar General operates over 18,000 stores in 47 states, selling branded and private-label products across a wide variety of categories. In fiscal 2021, 77% of net sales came from consumables (including paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items), 12% from seasonal merchandise (such as toys, greeting cards, decorations, and gardening supplies), 7% from home products (for example, kitchen supplies, small appliances, and cookware), and 4% from basic apparel. Stores average roughly 7,400 square feet, and about 75% of Dollar General locations are in towns of 20,000 or fewer people. The firm emphasizes value, with most of its items sold at everyday low prices of $5 or less.
Read more on DG →About Stitch Fix Inc
Stitch Fix Inc offers personal style service for men and women. The company engages in delivering one-to-one personalization to clients through the combination of data science and human judgment. It provides a shipment service called A FIX where the stylist's hand selects items from several merchandises with analysis of client and merchandise data to provide a personalized shipment of apparel, shoes, and accessories suited to the client's needs. The company offers products across categories, brands, product types and price points including Women's, Petite, Maternity, Men's and Plus. It also offers various product types, including denim, dresses, blouses, skirts, shoes, jewelry and handbags, and sells merchandise across various range of price points.
Read more on SFIX →
