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Compare Dollar General Corp. (DG) vs RLX Technology Inc (RLX) Price & Performance

Dollar General Corp.Trade
RLX Technology IncTrade

Price performance (Past 24H)

Key statistics

Dollar General Corp. vs RLX Technology Inc — how do they compare? Dollar General Corp. trades at $123.9 (market cap $27.42B), while RLX Technology Inc trades at $1.72 (market cap $2.10B). The key difference: Dollar General Corp. is far larger — about 13.1× RLX Technology Inc's market cap, and RLX Technology Inc pays the higher dividend (5.81%). Which is the better fit depends on your goals — on Pluang, investors hold Dollar General Corp. for 59 Days and RLX Technology Inc for 34 Days on average.

DGRLX
Market Cap
$27.42B$2.10B
Volume
2,291,5171,079,706
Sector
Consumer StaplesConsumer Staples
52-Week High
$156.26$2.57
52-Week Low
$95.94$1.68
Typical Hold Time
59 Days34 Days
Enterprise Value
$41.60B$832.26M
Dividend Yield
1.9%5.81%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Dollar General Corp.

DG trades at $122.16, down 0.89% on the day, with a neutral technical signal. The stock shows strong profitability with a 19.69% ROE and has beaten earnings estimates for the last three quarters. Recent news highlights margin benefits from tariff refunds and expansion of delivery services through Instacart. Cash flow from operations improved to $3.0 billion in 2025, supporting financial stability.

The outlook is positive with a consensus price target of $137.27, implying over 12% upside. Risks include competitive pressures and potential consumer spending weakness. Analyst sentiment is bullish with 55.77% buy ratings, but net income margin compression from 7.01% in 2022 to 2.77% in 2025 warrants monitoring.

RLX Technology Inc

RLX Technology trades at $1.73, near its 52-week low of $1.67, with bearish technical signals from moving averages. The company reported strong 2025 fundamentals with $921.87M net income and 21.87% net margin, though recent quarters show earnings misses. International expansion drives growth, with 70% of revenue now from overseas markets following European acquisitions.

The stock presents a value opportunity with discounted valuation multiples (P/E 15.46, P/B 0.91) but faces headwinds from recent earnings underperformance and bearish technical momentum. Key risks include margin compression and regulatory uncertainty in the e-vapor industry, while analyst sentiment remains neutral with 100% hold rating.

Returns comparison

Trailing returns across standard periods

About Dollar General Corp.

A leading American discount retailer, Dollar General operates over 18,000 stores in 47 states, selling branded and private-label products across a wide variety of categories. In fiscal 2021, 77% of net sales came from consumables (including paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items), 12% from seasonal merchandise (such as toys, greeting cards, decorations, and gardening supplies), 7% from home products (for example, kitchen supplies, small appliances, and cookware), and 4% from basic apparel. Stores average roughly 7,400 square feet, and about 75% of Dollar General locations are in towns of 20,000 or fewer people. The firm emphasizes value, with most of its items sold at everyday low prices of $5 or less.

Read more on DG →

About RLX Technology Inc

RLX Technology Inc. is a leading e-vapor company in China, focusing on the research, development, and sale of e-vapor products. The company primarily operates under the RELX brand, offering a range of closed-system e-vapor products designed to deliver a high-quality user experience. RLX's business model is centered on product innovation, strong brand building, and a vast distribution network across China.

Read more on RLX →