Dollar General Corp. vs ProShares Ultra QQQ ETF — how do they compare? Dollar General Corp. trades at $120 (market cap $26.49B), while ProShares Ultra QQQ ETF trades at $92.14. The key difference: Dollar General Corp. pays a 1.97% dividend while ProShares Ultra QQQ ETF pays none, and ProShares Ultra QQQ ETF is trading nearer its 52-week high, Dollar General Corp. nearer its low. Which is the better fit depends on your goals.
| DG | QLD | |
|---|---|---|
Market Cap | $26.49B | — |
Sector | Consumer Staples | Leveraged / Inverse |
52-Week High | $156.26 | $100.53 |
52-Week Low | $95.94 | $57.16 |
Enterprise Value | $40.93B | — |
Dividend Yield | 1.97% | — |
Trailing returns across standard periods
A leading American discount retailer, Dollar General operates over 18,000 stores in 47 states, selling branded and private-label products across a wide variety of categories. In fiscal 2021, 77% of net sales came from consumables (including paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items), 12% from seasonal merchandise (such as toys, greeting cards, decorations, and gardening supplies), 7% from home products (for example, kitchen supplies, small appliances, and cookware), and 4% from basic apparel. Stores average roughly 7,400 square feet, and about 75% of Dollar General locations are in towns of 20,000 or fewer people. The firm emphasizes value, with most of its items sold at everyday low prices of $5 or less.
Read more on DG →QLD is a leveraged ETF that seeks daily investment results corresponding to 200% of the daily performance of the NASDAQ-100 Index. It achieves 2x leverage by investing in financial instruments such as swaps and is designed as a tactical trading tool for investors with a bullish (long) view on the NASDAQ-100. Due to the effects of compounding and leverage, the ETF is intended to be held for a single day and is not suitable for long-term investment.
Read more on QLD →