Dollar General Corp. vs ON Holding AG — how do they compare? Dollar General Corp. trades at $120 (market cap $27.00B), while ON Holding AG trades at $31.27 (market cap $12.93B). The key difference: Dollar General Corp. is far larger — about 2.1× ON Holding AG's market cap, and Dollar General Corp. pays a 1.93% dividend while ON Holding AG pays none. Which is the better fit depends on your goals.
| DG | ONON | |
|---|---|---|
Market Cap | $27.00B | $12.93B |
Sector | Consumer Staples | Technology |
52-Week High | $156.26 | $50.63 |
52-Week Low | $95.94 | $30.91 |
Enterprise Value | $41.45B | $12.25B |
Dividend Yield | 1.93% | — |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
ONON trades at $37.55, up 0.56% with bullish technical signals supported by moving averages. The company demonstrates strong fundamental performance with Q1 2026 EPS beating expectations at $0.47 vs. $0.34 expected, maintaining a streak of earnings surprises. Revenue growth to $3.01B in 2025 and expanding net margins to 8.02% reflect operational strength amid positive analyst sentiment.
The outlook remains positive with 77% analyst buy ratings and $52.57 consensus price target suggesting 40% upside potential. Key risks include premium valuation metrics (P/E 41.8, P/S 6.5) and tariff exposure, but strong DTC growth and margin expansion support the bullish case for growth investors seeking athletic footwear exposure.
Trailing returns across standard periods
Latest headlines on both assets
A leading American discount retailer, Dollar General operates over 18,000 stores in 47 states, selling branded and private-label products across a wide variety of categories. In fiscal 2021, 77% of net sales came from consumables (including paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items), 12% from seasonal merchandise (such as toys, greeting cards, decorations, and gardening supplies), 7% from home products (for example, kitchen supplies, small appliances, and cookware), and 4% from basic apparel. Stores average roughly 7,400 square feet, and about 75% of Dollar General locations are in towns of 20,000 or fewer people. The firm emphasizes value, with most of its items sold at everyday low prices of $5 or less.
Read more on DG →ON Holding AG is a Swiss sports company primarily known for its high-performance running shoes, apparel, and accessories under the 'On' brand. The company emphasizes a blend of high-end design, proprietary cloud technology (like CloudTec cushioning), and sustainability in its products. On has rapidly gained market share globally, appealing to both competitive athletes and general consumers in the performance and lifestyle footwear segments.
Read more on ONON →