Dollar General Corp. vs Nasdaq Inc — how do they compare? Dollar General Corp. trades at $127.23 (market cap $27.42B), while Nasdaq Inc trades at $93.65 (market cap $51.63B). The key difference: Nasdaq Inc is the larger of the two by market cap, and Dollar General Corp. pays the higher dividend (1.9%). Which is the better fit depends on your goals — on Pluang, investors hold Dollar General Corp. for 59 Days and Nasdaq Inc for 126 Days on average.
| DG | NDAQ | |
|---|---|---|
Market Cap | $27.42B | $51.63B |
Volume | 2,291,517 | 2,668,175 |
Sector | Consumer Staples | Financials |
52-Week High | $156.26 | $100.98 |
52-Week Low | $95.94 | $76.85 |
Typical Hold Time | 59 Days | 126 Days |
Enterprise Value | $41.60B | $58.09B |
Dividend Yield | 1.9% | 1.26% |
Signals from Pluang's Aura AI — not financial advice
Dollar General (DG) trades at $124.27, up 1.73% today, with a bullish technical signal and support near $123. The stock shows strong earnings beats in recent quarters, with Q2 2026 EPS of $2.48 beating estimates of $2.01. Revenue grew to $40.61 billion in 2025, though net margins compressed to 2.77%. Recent news highlights tariff refunds boosting margins and expansion of same-day delivery via Instacart.
The outlook is positive with a consensus price target of $137.27, implying ~10% upside. Strengths include a low P/S of 0.63 and ROE of 19.69%, but risks include margin pressure from inflation and competitive threats. Analyst sentiment is bullish with 55.77% buy ratings, though insider selling and macroeconomic headwinds warrant caution.
Nasdaq Inc. (NDAQ) trades at $92.37, up 0.48% today, with a bullish technical signal from moving averages and strong fundamental performance including a 21.64% net income margin and consistent earnings beats. Recent news highlights growth in its Financial Technology business, such as HSBC adopting Nasdaq Calypso for derivatives clearing (GlobeNewsWire, 2026-09-28).
The outlook is positive with a consensus price target of $110.43, implying 19.6% upside, supported by robust profitability and AI-driven initiatives. Risks include high valuation multiples and market volatility, but analyst sentiment is strongly bullish with 61% buy ratings.
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Latest headlines on both assets
A leading American discount retailer, Dollar General operates over 18,000 stores in 47 states, selling branded and private-label products across a wide variety of categories. In fiscal 2021, 77% of net sales came from consumables (including paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items), 12% from seasonal merchandise (such as toys, greeting cards, decorations, and gardening supplies), 7% from home products (for example, kitchen supplies, small appliances, and cookware), and 4% from basic apparel. Stores average roughly 7,400 square feet, and about 75% of Dollar General locations are in towns of 20,000 or fewer people. The firm emphasizes value, with most of its items sold at everyday low prices of $5 or less.
Read more on DG →Founded in 1971, Nasdaq is primarily known for its equity exchange, but in addition to its market-services business (about 35% of sales), the company sells and distributes market data as well as offers Nasdaq-branded indexes to asset managers and investors through its information-services segment (30%). Nasdaq's corporate-services business (20%) offers listing services and related investor relations products to publicly traded companies and through the company's market technology group (15%), Nasdaq facilitates the exchange operations of other exchanges throughout the world and provides financial compliance services.
Read more on NDAQ →