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Compare Dollar General Corp. (DG) vs Mercadolibre Inc (MELI) Price & Performance

Dollar General Corp.Trade
Mercadolibre IncTrade

Price performance (Past 24H)

Key statistics

Dollar General Corp. vs Mercadolibre Inc — how do they compare? Dollar General Corp. trades at $123.9 (market cap $27.42B), while Mercadolibre Inc trades at $1,860 (market cap $94.13B). The key difference: Mercadolibre Inc is far larger — about 3.4× Dollar General Corp.'s market cap, and Dollar General Corp. pays a 1.9% dividend while Mercadolibre Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Dollar General Corp. for 59 Days and Mercadolibre Inc for 117 Days on average.

DGMELI
Market Cap
$27.42B$94.13B
Volume
2,291,517273,781
Sector
Consumer StaplesConsumer Cyclical
52-Week High
$156.26$2.36K
52-Week Low
$95.94$1.55K
Typical Hold Time
59 Days117 Days
Enterprise Value
$41.60B$101.77B
Dividend Yield
1.9%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Dollar General Corp.

DG trades at $122.16, down 0.89% on the day, with a neutral technical signal. The stock shows strong profitability with a 19.69% ROE and has beaten earnings estimates for the last three quarters. Recent news highlights margin benefits from tariff refunds and expansion of delivery services through Instacart. Cash flow from operations improved to $3.0 billion in 2025, supporting financial stability.

The outlook is positive with a consensus price target of $137.27, implying over 12% upside. Risks include competitive pressures and potential consumer spending weakness. Analyst sentiment is bullish with 55.77% buy ratings, but net income margin compression from 7.01% in 2022 to 2.77% in 2025 warrants monitoring.

Mercadolibre Inc

MercadoLibre (MELI) trades at $1,872.78, up 0.8% on the day, with a bullish technical signal and strong analyst consensus. Revenue growth remains robust, reaching $28.89 billion in 2025, though net income margins have softened. Recent news highlights expansion in Brazil, including one-hour delivery and pharmacy services, while the fintech ecosystem strengthens with a 75% surge in credit portfolio.

The outlook is positive given dominant market position and growth initiatives, but risks include macroeconomic headwinds in Latin America and elevated valuation multiples. Analyst price targets average $2,170, suggesting potential upside, supported by institutional buying interest.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

DG

No sentiment data available yet.

MELI
22% Buy78% Sell
Avg holding period · 117 Days

Top news

Latest headlines on both assets

About Dollar General Corp.

A leading American discount retailer, Dollar General operates over 18,000 stores in 47 states, selling branded and private-label products across a wide variety of categories. In fiscal 2021, 77% of net sales came from consumables (including paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items), 12% from seasonal merchandise (such as toys, greeting cards, decorations, and gardening supplies), 7% from home products (for example, kitchen supplies, small appliances, and cookware), and 4% from basic apparel. Stores average roughly 7,400 square feet, and about 75% of Dollar General locations are in towns of 20,000 or fewer people. The firm emphasizes value, with most of its items sold at everyday low prices of $5 or less.

Read more on DG →

About Mercadolibre Inc

MercadoLibre runs the largest e-commerce marketplace in Latin America, connecting a network of more than 140 million active users and 1 million active sellers as of the end of 2021 across an 18-country footprint. The company also operates a host of complementary businesses, with shipping solutions (Mercado Envios), a payment and financing operation (Mercado Pago), advertisements (Mercado Clics), classifieds, and a turnkey e-commerce solution (Mercado Shops) rounding out its arsenal. MercadoLibre generates revenue from final value fees, advertising royalties, payment processing, insertion fees, subscription fees, and interest income from consumer and small-business lending.

Read more on MELI →