Dollar General Corp. vs McDonald's Corp — how do they compare? Dollar General Corp. trades at $124.27 (market cap $26.95B), while McDonald's Corp trades at $236.6 (market cap $163.38B). The key difference: McDonald's Corp is far larger — about 6.1× Dollar General Corp.'s market cap, and McDonald's Corp pays the higher dividend (3.34%). Which is the better fit depends on your goals — on Pluang, investors hold Dollar General Corp. for 59 Days and McDonald's Corp for 164 Days on average.
| DG | MCD | |
|---|---|---|
Market Cap | $26.95B | $163.38B |
Volume | 1,654,929 | 4,647,229 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $156.26 | $341.06 |
52-Week Low | $95.94 | $230.88 |
Typical Hold Time | 59 Days | 164 Days |
Enterprise Value | $41.13B | $217.15B |
Dividend Yield | 1.93% | 3.34% |
Signals from Pluang's Aura AI — not financial advice
Dollar General (DG) trades at $124.27, up 0.82% on the day, with a neutral technical signal and bearish moving average trend. The stock shows strong valuation metrics with a P/E of 15.86 and P/S of 0.62, while recent earnings have consistently beaten estimates. Revenue growth is steady, reaching $40.61 billion in 2025, though net income margin has compressed to 2.77%. Positive news includes tariff refunds boosting margins and expansion of same-day delivery via Instacart.
The outlook is cautiously optimistic, supported by analyst consensus price target of $137.27 (10.5% upside) and a 55.77% buy rating. Key opportunities include margin recovery initiatives and digital growth, while risks involve competitive pressures and consumer spending volatility. The stock presents a value opportunity with upside potential if execution improves.
McDonald's (MCD) trades at $236.9, up 1.91% for the day, with a bearish technical signal despite recent earnings beats. The company reported strong fundamentals with 2025 revenue of $26.89B and net income of $8.56B, supported by a 57.38% gross margin. Recent news highlights a new 'NEXT' growth strategy focusing on automation and menu innovation to counter competitive pressures.
The outlook is mixed: analyst consensus is bullish with a $286.95 price target, but technical indicators and macroeconomic headwinds pose risks. Investment opportunity lies in McDonald's resilient franchise model and dividend yield, though inflation and execution of new initiatives are key watchpoints for shareholders.
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A leading American discount retailer, Dollar General operates over 18,000 stores in 47 states, selling branded and private-label products across a wide variety of categories. In fiscal 2021, 77% of net sales came from consumables (including paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items), 12% from seasonal merchandise (such as toys, greeting cards, decorations, and gardening supplies), 7% from home products (for example, kitchen supplies, small appliances, and cookware), and 4% from basic apparel. Stores average roughly 7,400 square feet, and about 75% of Dollar General locations are in towns of 20,000 or fewer people. The firm emphasizes value, with most of its items sold at everyday low prices of $5 or less.
Read more on DG →McDonald's Corporation franchises and operates fast-food restaurants in the global restaurant industry. The Company's restaurants serves a variety of value-priced menu products in countries around the world.
Read more on MCD →