Compare Dollar General Corp. (DG) vs Honest Company Inc (HNST) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Dollar General Corp. vs Honest Company Inc — how do they compare? Dollar General Corp. trades at $119.81 (market cap $26.49B), while Honest Company Inc trades at $5.16 (market cap $558.95M). The key difference: Dollar General Corp. is far larger — about 47.4× Honest Company Inc's market cap, and Dollar General Corp. pays a 1.97% dividend while Honest Company Inc pays none. Which is the better fit depends on your goals.
| DG | HNST | |
|---|---|---|
Market Cap | $26.49B | $558.95M |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $156.26 | $5.46 |
52-Week Low | $95.94 | $2.10 |
Enterprise Value | $40.93B | $462.56M |
Dividend Yield | 1.97% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Dollar General (DG) trades at $119.40, down 2.44% on the day, with a bullish technical signal despite recent weakness. The stock shows strong fundamentals with a P/E of 16.98 and P/S of 0.62, while consistently beating earnings expectations in recent quarters. Revenue growth continues with $40.61B in 2025, though profit margins have compressed from 7.01% in 2022 to 2.77% in 2025. Analyst consensus remains positive with 52% buy ratings and a $128.45 price target, representing 7.6% upside potential.
DG presents a compelling value opportunity with reasonable valuation metrics and consistent earnings beats, though margin compression and competitive pressures pose risks. The stock's current price near support levels combined with positive analyst sentiment suggests potential for recovery, but investors should monitor margin trends and competitive dynamics in the discount retail sector.
HNST trades at $5.21, down 0.38% on the day, with a bullish technical signal from moving averages despite overbought RSI readings. The company reported mixed Q2 2026 results with an earnings beat but declining revenue, while maintaining negative profitability metrics including a -3.56% net income margin. Recent strategic exits have impacted top-line performance but improved underlying profitability trends.
The stock faces headwinds from inconsistent earnings performance and negative margins, though improved cash flow and strategic repositioning offer potential upside. Analyst sentiment remains cautious with 30% buy ratings, reflecting concerns about sustained profitability amid ongoing business transformation efforts.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Dollar General Corp.
A leading American discount retailer, Dollar General operates over 18,000 stores in 47 states, selling branded and private-label products across a wide variety of categories. In fiscal 2021, 77% of net sales came from consumables (including paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items), 12% from seasonal merchandise (such as toys, greeting cards, decorations, and gardening supplies), 7% from home products (for example, kitchen supplies, small appliances, and cookware), and 4% from basic apparel. Stores average roughly 7,400 square feet, and about 75% of Dollar General locations are in towns of 20,000 or fewer people. The firm emphasizes value, with most of its items sold at everyday low prices of $5 or less.
Read more on DG →About Honest Company Inc
The Honest Co Inc is a consumer products company. It offers eco-friendly diapers and a natural line of bath, skincare, home cleaning, and organic nutritional supplement products and other products.
Read more on HNST →
