Compare Deckers Outdoor Corp (DECK) vs Yum China Holdings Inc (YUMC) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Deckers Outdoor Corp vs Yum China Holdings Inc — how do they compare? Deckers Outdoor Corp trades at $94.19 (market cap $13.27B), while Yum China Holdings Inc trades at $47.72 (market cap $16.49B). The key difference: Yum China Holdings Inc is the larger of the two by market cap, and Yum China Holdings Inc pays a 2.41% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals.
| DECK | YUMC | |
|---|---|---|
Market Cap | $13.27B | $16.49B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $123.91 | $57.95 |
52-Week Low | $79.54 | $40.18 |
Enterprise Value | $12.14B | $17.40B |
Dividend Yield | — | 2.41% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Deckers Outdoor (DECK) trades at $97.46, down 0.42% with bearish technical signals but strong fundamentals. The company reported consistent earnings beats with Q1 2026 EPS of $0.96 beating expectations of $0.81. Revenue grew to $4.99 billion in 2025 with impressive 18.36% net margin and 42.56% ROE. Analyst consensus remains positive with 45% buy ratings and $122.40 price target, though recent guidance concerns caused a 6% selloff.
DECK offers compelling value with a 13.86 P/E ratio below industry averages, supported by HOKA and UGG brand strength. Key risks include tariff headwinds, brand concentration, and execution challenges. The stock presents a growth opportunity at current levels but faces near-term volatility from macroeconomic pressures and competitive dynamics in the apparel sector.
YUMC trades at $47.72, down 0.98% on the day, with a bullish technical signal supported by moving averages and strong earnings beats in recent quarters. The company reported Q2 2026 EPS of $0.70, exceeding expectations, and completed the acquisition of Pizza Hut China in August 2026, enhancing brand control. Revenue growth remains robust at 13% year-over-year, with a net income margin of 7.84% and a P/E ratio of 17.48, indicating reasonable valuation.
Outlook is positive due to consistent earnings growth and strategic acquisitions, but risks include macroeconomic headwinds in China and competitive pressures. Analyst consensus is strongly bullish with a 26.21% upside potential, though investors should monitor consumer spending trends and integration of Pizza Hut operations for sustained performance.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
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About Deckers Outdoor Corp
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →About Yum China Holdings Inc
With almost 10,600 units and USD 9.5 billion in systemwide sales in 2020, Yum China is the largest restaurant chain in China. It generates revenue through its own restaurants and franchise fees. Key concepts include KFC (7,166 units) and Pizza Hut (2,355), but the company's portfolio also includes other brands such as Little Sheep, East Dawning, Taco Bell, Huang Ji Huang, COFFii & Joy, and Lavazza (collectively representing about 985 units). Yum China is a trademark licensee of Yum Brands, paying 3% of total systemwide sales to the company it separated from in October 2016.
Read more on YUMC →
