Deckers Outdoor Corp vs WD 40 Company — how do they compare? Deckers Outdoor Corp trades at $82.89 (market cap $11.24B), while WD 40 Company trades at $202.29 (market cap $2.73B). The key difference: Deckers Outdoor Corp is far larger — about 4.1× WD 40 Company's market cap, and WD 40 Company pays a 2% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals — on Pluang, investors hold Deckers Outdoor Corp for 71 Days and WD 40 Company for 22 Days on average.
| DECK | WDFC | |
|---|---|---|
Market Cap | $11.24B | $2.73B |
Volume | 3,010,945 | 130,665 |
Sector | Consumer Cyclical | Basic Materials |
52-Week High | $120.94 | $264.91 |
52-Week Low | $77.51 | $187.52 |
Typical Hold Time | 71 Days | 22 Days |
Enterprise Value | $10.11B | $2.79B |
Dividend Yield | — | 2% |
Signals from Pluang's Aura AI — not financial advice
DECK trades at $82.56, up 2.71% today, with a bullish technical signal and strong fundamentals. Recent earnings beats and robust brand momentum from HOKA and UGG support growth. The stock shows high profitability with a net margin of 18.36% and ROE of 42.56%. Valuation ratios like P/E of 11.74 appear attractive relative to earnings power. Support is firm near $81, with resistance at $83.
Outlook remains positive given consistent earnings outperformance and analyst consensus price target of $117.13, implying significant upside. Risks include reliance on key brands and competitive pressures. Institutional interest is strong, but investors should monitor execution on fiscal 2027 growth targets amid economic uncertainties.
WDFC trades at $202.29, showing modest daily gains. The technical outlook is bullish, supported by moving averages, while recent earnings have largely beaten expectations. The company maintains strong profitability with a 13.22% net income margin and a 33.22% ROE, though valuation multiples like a P/E of 30.96 appear elevated. Positive news highlights strategic growth initiatives and institutional buying interest.
The stock presents a mixed outlook; robust fundamentals and growth strategy support upside, but high valuation and margin pressures from input costs pose risks. Analyst consensus is cautious with a majority hold rating, indicating balanced but not aggressive investor sentiment near-term.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →