Deckers Outdoor Corp vs Stanley Black & Decker, Inc. — how do they compare? Deckers Outdoor Corp trades at $94.2 (market cap $13.27B), while Stanley Black & Decker, Inc. trades at $103.91 (market cap $15.50B). The key difference: Stanley Black & Decker, Inc. is the larger of the two by market cap, and Stanley Black & Decker, Inc. pays a 3.27% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals.
| DECK | SWK | |
|---|---|---|
Market Cap | $13.27B | $15.50B |
Sector | Consumer Cyclical | — |
52-Week High | $123.91 | $103.89 |
52-Week Low | $79.54 | $62.12 |
Enterprise Value | $12.14B | $19.67B |
Dividend Yield | — | 3.27% |
Signals from Pluang's Aura AI — not financial advice
Deckers Outdoor (DECK) trades at $97.46, down 0.42% with bearish technical signals but strong fundamentals. The company reported consistent earnings beats with Q1 2026 EPS of $0.96 beating expectations of $0.81. Revenue grew to $4.99 billion in 2025 with impressive 18.36% net margin and 42.56% ROE. Analyst consensus remains positive with 45% buy ratings and $122.40 price target, though recent guidance concerns caused a 6% selloff.
DECK offers compelling value with a 13.86 P/E ratio below industry averages, supported by HOKA and UGG brand strength. Key risks include tariff headwinds, brand concentration, and execution challenges. The stock presents a growth opportunity at current levels but faces near-term volatility from macroeconomic pressures and competitive dynamics in the apparel sector.
Stanley Black & Decker (SWK) trades at $103.89, up 2.82% today, showing strong momentum after recent earnings beats. The stock demonstrates improving fundamentals with Q2 2026 EPS of $1.57 beating estimates by 30%, while technical indicators show bullish moving averages but overbought RSI levels. Recent corporate developments include debt reduction of $1.7 billion and a dividend increase to $0.84 per share.
SWK presents a mixed outlook with strong operational improvements and margin expansion offset by valuation concerns. The stock trades above analyst consensus target of $93.67, suggesting limited near-term upside. Key opportunities include continued margin recovery and market share gains, while risks involve economic sensitivity and competitive pressures in the tools industry.
Trailing returns across standard periods
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →Stanley Black & Decker Inc is a manufacturer of hand and power tools. The company operates three business segments: tools and storage, security, and industrial. Tools and storage, the largest segment by revenue, sells hand tools and power tools to professional end-users, distributors, retail consumers, and industrial customers. Security installs electronic security systems and provides electronic security services including alarm monitoring and video surveillance. Industrial sells engineered fastening products such as stud-welding systems, blind inserts and tools, and engineered plastic and mechanical fasteners. The largest end market is the United States of America.
Read more on SWK →