Deckers Outdoor Corp vs iShares Semiconductor ETF — how do they compare? Deckers Outdoor Corp trades at $94 (market cap $13.27B), while iShares Semiconductor ETF trades at $539.02. The key difference: iShares Semiconductor ETF is trading nearer its 52-week high, Deckers Outdoor Corp nearer its low. Which is the better fit depends on your goals.
| DECK | SOXX | |
|---|---|---|
Market Cap | $13.27B | — |
Sector | Consumer Cyclical | Sector/Thematic |
52-Week High | $123.91 | $655.01 |
52-Week Low | $79.54 | $241.68 |
Enterprise Value | $12.14B | — |
Signals from Pluang's Aura AI — not financial advice
Deckers Outdoor (DECK) trades at $97.46, down 0.42% with bearish technical signals but strong fundamentals. The company reported consistent earnings beats with Q1 2026 EPS of $0.96 beating expectations of $0.81. Revenue grew to $4.99 billion in 2025 with impressive 18.36% net margin and 42.56% ROE. Analyst consensus remains positive with 45% buy ratings and $122.40 price target, though recent guidance concerns caused a 6% selloff.
DECK offers compelling value with a 13.86 P/E ratio below industry averages, supported by HOKA and UGG brand strength. Key risks include tariff headwinds, brand concentration, and execution challenges. The stock presents a growth opportunity at current levels but faces near-term volatility from macroeconomic pressures and competitive dynamics in the apparel sector.
SOXX trades at $543.27, up 2.02% today, with a bullish technical signal from moving averages but neutral oscillators. The ETF faces volatility, having plunged 21% in July amid sector rotation out of chips, though major cloud company earnings support AI spending. Support sits at $534, resistance at $550. A dividend of $0.28 is scheduled for June 2026.
Outlook is cautious; semiconductor demand is buoyed by AI, but high concentration in mega-caps and competitive pressures pose risks. Investor sentiment is mixed, with institutional buying offset by concerns over valuation and China's AI advancements. Near-term performance hinges on broader tech trends and Fed policy.
Trailing returns across standard periods
Latest headlines on both assets
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →SOXX provides investors with exposure to U.S. companies that design, manufacture, and distribute semiconductors. It tracks the ICE Semiconductor Index, offering a targeted investment in the technology sector's foundational components, including firms that produce chips, related equipment, and services. SOXX is a key vehicle for investors seeking to capitalize on trends in artificial intelligence, 5G, and other technologies that rely heavily on advanced semiconductor technology.
Read more on SOXX →