Compare Deckers Outdoor Corp (DECK) vs Southern Company (SO) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Deckers Outdoor Corp vs Southern Company — how do they compare? Deckers Outdoor Corp trades at $82.9 (market cap $11.24B), while Southern Company trades at $85.79 (market cap $99.10B). The key difference: Southern Company is far larger — about 8.8× Deckers Outdoor Corp's market cap, and Southern Company pays a 3.53% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals — on Pluang, investors hold Deckers Outdoor Corp for 71 Days and Southern Company for 13 Days on average.
| DECK | SO | |
|---|---|---|
Market Cap | $11.24B | $99.10B |
Volume | 3,010,945 | 5,985,559 |
Sector | Consumer Cyclical | Utilities |
52-Week High | $120.94 | $99.72 |
52-Week Low | $77.51 | $82.35 |
Typical Hold Time | 71 Days | 13 Days |
Enterprise Value | $10.11B | $173.21B |
Dividend Yield | — | 3.53% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Deckers (DECK) trades at $82.89, up 3.12% recently, with a bullish technical signal and strong fundamental performance. The stock shows robust revenue growth from $3.2B in 2022 to $5.0B in 2025, with net income rising to $966M. Key brands HOKA and UGG drive momentum, supported by positive analyst sentiment and a consensus price target of $117.13. Cash flow remains healthy, though 2026 projections indicate a net cash outflow.
The outlook for DECK is positive, with earnings beats and brand strength offering upside potential. Risks include competitive pressures in footwear and reliance on key brands. Analyst consensus leans bullish, but investors should monitor execution and market volatility.
No Aura AI signal available yet.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
No sentiment data available yet.
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Deckers Outdoor Corp
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →About Southern Company
Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.
Read more on SO →
