Deckers Outdoor Corp vs PepsiCo, Inc. — how do they compare? Deckers Outdoor Corp trades at $93.95 (market cap $13.27B), while PepsiCo, Inc. trades at $138.31 (market cap $187.99B). The key difference: PepsiCo, Inc. is far larger — about 14.2× Deckers Outdoor Corp's market cap, and PepsiCo, Inc. pays a 4.3% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals.
| DECK | PEP | |
|---|---|---|
Market Cap | $13.27B | $187.99B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $123.91 | $170.44 |
52-Week Low | $79.54 | $134.95 |
Enterprise Value | $12.14B | $230.48B |
Dividend Yield | — | 4.3% |
Signals from Pluang's Aura AI — not financial advice
Deckers Outdoor (DECK) trades at $97.46, down 0.42% with bearish technical signals but strong fundamentals. The company reported consistent earnings beats with Q1 2026 EPS of $0.96 beating expectations of $0.81. Revenue grew to $4.99 billion in 2025 with impressive 18.36% net margin and 42.56% ROE. Analyst consensus remains positive with 45% buy ratings and $122.40 price target, though recent guidance concerns caused a 6% selloff.
DECK offers compelling value with a 13.86 P/E ratio below industry averages, supported by HOKA and UGG brand strength. Key risks include tariff headwinds, brand concentration, and execution challenges. The stock presents a growth opportunity at current levels but faces near-term volatility from macroeconomic pressures and competitive dynamics in the apparel sector.
PepsiCo (PEP) trades at $138.41, down 0.44% on the day, with a bearish technical signal from moving averages but neutral oscillators. The company reported revenue of $93.93B in 2025, with a net income margin of 10.78% and strong profitability metrics like ROE of 51.59%. Recent earnings beats in Q4 2025, Q1 2026, and Q2 2026 highlight operational strength, while news indicates price cuts on snacks like Doritos to address consumer pushback, signaling strategic adjustments.
The outlook for PEP is cautiously optimistic, with a consensus price target of $158.79 implying ~15% upside. Risks include competitive pressures and macroeconomic sensitivity, but steady dividends and analyst buy ratings (33% of coverage) support a value case. Investors should weigh earnings consistency against valuation multiples like a P/E of 18.05 for long-term holdings.
Trailing returns across standard periods
Latest headlines on both assets
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →PepsiCo is one of the largest food and beverage companies globally. It makes, markets, and sells a slew of brands across the beverage and snack categories, including Pepsi, Mountain Dew, Gatorade, Doritos, Lays, and Ruffles. The firm uses a largely integrated go-to-market model, though it does leverage third-party bottlers, contract manufacturers, and distributors in certain markets. In addition to company-owned trademarks, Pepsi manufactures and distributes other brands through partnerships and joint ventures with companies such as Starbucks. The firm segments its operations into five primary geographies, with North America (comprising Frito-Lay North America, Quaker Foods North America, and North America beverages) constituting around 60% of consolidated revenue.
Read more on PEP →