Deckers Outdoor Corp vs O'Reilly Automotive Inc. Common Stock — how do they compare? Deckers Outdoor Corp trades at $83.15 (market cap $11.24B), while O'Reilly Automotive Inc. Common Stock trades at $86.26 (market cap $69.58B). The key difference: O'Reilly Automotive Inc. Common Stock is far larger — about 6.2× Deckers Outdoor Corp's market cap, and O'Reilly Automotive Inc. Common Stock is more actively traded (4,819,072 versus 3,010,945). Which is the better fit depends on your goals.
| DECK | ORLY | |
|---|---|---|
Market Cap | $11.24B | $69.58B |
Volume | 3,010,945 | 4,819,072 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $120.94 | $103.05 |
52-Week Low | $77.51 | $82.73 |
Typical Hold Time | 71 Days | — |
Enterprise Value | $10.11B | $78.90B |
Signals from Pluang's Aura AI — not financial advice
Deckers (DECK) trades at $82.15, up 2.2% with neutral technical signals. The company demonstrates strong fundamentals with consistent earnings beats, 19.4% net margin, and robust revenue growth from $3.2B in 2022 to $5.0B in 2025. Recent news highlights HOKA and UGG brand momentum driving investor optimism. Technical indicators show the stock trading near resistance at $82 with support at $79.
DECK presents compelling value with a P/E of 11.7x below industry averages and analyst consensus target of $117 suggesting 43% upside. Risks include competitive pressures in footwear and potential macroeconomic headwinds affecting consumer discretionary spending. The strong cash flow generation and brand strength support continued growth potential.
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Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →O'Reilly Automotive sells automotive aftermarket parts, tools, supplies, equipment, and accessories. It serves both professional service providers and do-it-yourself customers through its store network.
Read more on ORLY →