Deckers Outdoor Corp vs McDonald's Corp — how do they compare? Deckers Outdoor Corp trades at $82.89 (market cap $11.24B), while McDonald's Corp trades at $235.23 (market cap $167.64B). The key difference: McDonald's Corp is far larger — about 14.9× Deckers Outdoor Corp's market cap, and McDonald's Corp pays a 3.26% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals — on Pluang, investors hold Deckers Outdoor Corp for 71 Days and McDonald's Corp for 164 Days on average.
| DECK | MCD | |
|---|---|---|
Market Cap | $11.24B | $167.64B |
Volume | 3,010,945 | 11,320,306 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $120.94 | $341.06 |
52-Week Low | $77.51 | $230.88 |
Typical Hold Time | 71 Days | 164 Days |
Enterprise Value | $10.11B | $221.41B |
Dividend Yield | — | 3.26% |
Signals from Pluang's Aura AI — not financial advice
DECK trades at $82.56, up 2.71% today, with a bullish technical signal despite mixed moving averages. The company reported strong earnings beats in recent quarters, with Q2 2026 EPS of $0.94 exceeding the $0.876 estimate. Revenue grew to $4.99B in 2025, and net income margin improved to 19.37%. Analyst consensus is a Buy with a $117.13 price target, indicating significant upside potential from current levels.
The outlook for DECK is positive, driven by robust brand momentum in HOKA and UGG, expanding direct-to-consumer sales, and consistent earnings outperformance. Key risks include reliance on fashion trends, competitive pressures from peers like Nike, and projected negative net cash flow in 2026. Institutional interest remains strong, with recent acquisitions by HSBC and Jupiter Topco supporting bullish sentiment.
McDonald's (MCD) trades at $236.9, up 2.61% today, but technical indicators signal a bearish trend. The company reported strong earnings beats in recent quarters, with Q2 2026 EPS of $3.38 exceeding the $3.32 estimate. Revenue growth remains steady, reaching $26.89B in 2025, while net income margin stands at 31.72%. Recent news highlights the launch of the 'McDonald's NEXT' strategy focusing on automation and improved customer experience to drive growth amid competitive pressures.
The outlook for MCD is mixed: analyst consensus is bullish with a $284.70 price target, but technical weakness and inflation risks pose challenges. Investment appeal lies in its robust profitability and dividend payments, though high debt levels and margin pressures from rising costs require monitoring for sustained shareholder value.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →McDonald's Corporation franchises and operates fast-food restaurants in the global restaurant industry. The Company's restaurants serves a variety of value-priced menu products in countries around the world.
Read more on MCD →