Deckers Outdoor Corp vs McDonald's Corp — how do they compare? Deckers Outdoor Corp trades at $106.98 (market cap $14.97B), while McDonald's Corp trades at $269.38 (market cap $193.69B). The key difference: McDonald's Corp is far larger — about 12.9× Deckers Outdoor Corp's market cap, and McDonald's Corp pays a 2.73% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals.
| DECK | MCD | |
|---|---|---|
Market Cap | $14.97B | $193.69B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $123.91 | $341.06 |
52-Week Low | $79.54 | $264.54 |
Enterprise Value | $13.44B | $247.40B |
Volume | — | 2,230,036 |
Dividend Yield | — | 2.73% |
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McDonald's (MCD) trades at $268.94, down 2.06% on the day, with a bearish technical signal from moving averages but neutral oscillators. The company reported mixed quarterly EPS results, with a miss in Q3 2025 but beats in Q4 2025 and Q1 2026. Revenue grew to $26.89 billion in 2025, with a net income margin of 31.62%. Recent news highlights the launch of the McDonald's NEXT strategy focusing on automation and better food to win back customers.
The outlook remains supported by strong analyst consensus with a $325.50 price target and 59.68% buy ratings, but risks include inflationary pressures on franchisee margins and high long-term debt of $38.42 billion. The stock offers a dividend yield with a recent $1.86 payout, appealing for income-focused investors amid current market volatility.
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Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →McDonald's Corporation franchises and operates fast-food restaurants in the global restaurant industry. The Company's restaurants serves a variety of value-priced menu products in countries around the world.
Read more on MCD →