Deckers Outdoor Corp vs Innovative Industrial Properties Inc — how do they compare? Deckers Outdoor Corp trades at $94 (market cap $13.27B), while Innovative Industrial Properties Inc trades at $58.5 (market cap $1.66B). The key difference: Deckers Outdoor Corp is far larger — about 8× Innovative Industrial Properties Inc's market cap, and Innovative Industrial Properties Inc pays a 13.24% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals.
| DECK | IIPR | |
|---|---|---|
Market Cap | $13.27B | $1.66B |
Sector | Consumer Cyclical | Real Estate |
52-Week High | $123.91 | $64.67 |
52-Week Low | $79.54 | $44.58 |
Enterprise Value | $12.14B | $2.20B |
Dividend Yield | — | 13.24% |
Signals from Pluang's Aura AI — not financial advice
Deckers Outdoor (DECK) trades at $97.46, down 0.42% with bearish technical signals but strong fundamentals. The company reported consistent earnings beats with Q1 2026 EPS of $0.96 beating expectations of $0.81. Revenue grew to $4.99 billion in 2025 with impressive 18.36% net margin and 42.56% ROE. Analyst consensus remains positive with 45% buy ratings and $122.40 price target, though recent guidance concerns caused a 6% selloff.
DECK offers compelling value with a 13.86 P/E ratio below industry averages, supported by HOKA and UGG brand strength. Key risks include tariff headwinds, brand concentration, and execution challenges. The stock presents a growth opportunity at current levels but faces near-term volatility from macroeconomic pressures and competitive dynamics in the apparel sector.
IIPR trades at $59.16, up 1.46% on the day, with a neutral technical signal and mixed earnings history. The company reported Q2 2026 revenue of $63.3M and FFO of $1.83 per share, beating estimates (Zacks, August 3, 2026). Financials show a net income margin of 52.27% for 2025, though revenue declined to $266M from $309M in 2024. The balance sheet remains solid with total assets of $2.38B and a low debt-to-asset ratio of 16.58% as of 2025.
Outlook is cautious; analyst consensus is mixed with 36% buy ratings. Key risks include tenant distress impacting cash flow and regulatory uncertainty in the cannabis sector. The stock offers a dividend yield but faces headwinds from declining revenue and high payout ratios. Investment appeal hinges on execution in life sciences and cannabis leasing growth amid competitive pressures.
Trailing returns across standard periods
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →Innovative Industrial Properties Inc is a real estate investment trust engaged in the acquisition, ownership, and management of specialized industrial properties leased to state-licensed operators for their regulated medical-use cannabis facilities. It conducts its business through a traditional umbrella partnership real estate investment trust, or UPREIT structure, in which properties are owned by Operating Partnership, directly or through subsidiaries. Its property portfolio is spread across the United States.
Read more on IIPR →