Compare Deckers Outdoor Corp (DECK) vs Hershey Co (HSY) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Deckers Outdoor Corp vs Hershey Co — how do they compare? Deckers Outdoor Corp trades at $94.2 (market cap $13.27B), while Hershey Co trades at $183 (market cap $36.72B). The key difference: Hershey Co is far larger — about 2.8× Deckers Outdoor Corp's market cap, and Hershey Co pays a 3.18% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals.
| DECK | HSY | |
|---|---|---|
Market Cap | $13.27B | $36.72B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $123.91 | $236.28 |
52-Week Low | $79.54 | $162.31 |
Enterprise Value | $12.14B | $41.85B |
Dividend Yield | — | 3.18% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Deckers Outdoor (DECK) trades at $97.46, down 0.42% with bearish technical signals but strong fundamentals. The company reported consistent earnings beats with Q1 2026 EPS of $0.96 beating expectations of $0.81. Revenue grew to $4.99 billion in 2025 with impressive 18.36% net margin and 42.56% ROE. Analyst consensus remains positive with 45% buy ratings and $122.40 price target, though recent guidance concerns caused a 6% selloff.
DECK offers compelling value with a 13.86 P/E ratio below industry averages, supported by HOKA and UGG brand strength. Key risks include tariff headwinds, brand concentration, and execution challenges. The stock presents a growth opportunity at current levels but faces near-term volatility from macroeconomic pressures and competitive dynamics in the apparel sector.
HSY trades at $182.35, down 0.37% on the day, with a bullish technical outlook supported by moving averages and a consensus price target of $196.78. Recent Q2 2026 earnings beat expectations with EPS of $1.90 versus $1.43, driven by margin recovery and pricing power. Revenue growth is steady, with 2025 revenue at $11.69B and net income margin at 12.24%, though profit margins have fluctuated year-over-year.
The stock offers upside potential from earnings momentum and dividend stability, with risks including competitive pressures and input cost volatility. Analyst sentiment is mixed, with 68.57% hold ratings, reflecting cautious optimism amid margin improvements and macroeconomic headwinds.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
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Latest headlines on both assets
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About Deckers Outdoor Corp
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →About Hershey Co
Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm's mix has expanded over the last 85 years and now consists of 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate's Booty, Smart Puffs, and Original Tings brands) over the past few years.
Read more on HSY →
