Deckers Outdoor Corp vs Amplify Cybersecurity ETF — how do they compare? Deckers Outdoor Corp trades at $82.89 (market cap $11.24B), while Amplify Cybersecurity ETF trades at $130.76 (market cap $3.50B). The key difference: Deckers Outdoor Corp is far larger — about 3.2× Amplify Cybersecurity ETF's market cap, and Amplify Cybersecurity ETF is trading nearer its 52-week high, Deckers Outdoor Corp nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Deckers Outdoor Corp for 71 Days and Amplify Cybersecurity ETF for 28 Days on average.
| DECK | HACK | |
|---|---|---|
Market Cap | $11.24B | $3.50B |
Volume | 3,010,945 | 341,176 |
Sector | Consumer Cyclical | Sector/Thematic |
52-Week High | $120.94 | $127.66 |
52-Week Low | $77.51 | $70.69 |
Typical Hold Time | 71 Days | 28 Days |
Enterprise Value | $10.11B | — |
Signals from Pluang's Aura AI — not financial advice
Deckers (DECK) trades at $82.89, up 3.12% recently, with a bullish technical signal and strong fundamental performance. The stock shows robust revenue growth from $3.2B in 2022 to $5.0B in 2025, with net income rising to $966M. Key brands HOKA and UGG drive momentum, supported by positive analyst sentiment and a consensus price target of $117.13. Cash flow remains healthy, though 2026 projections indicate a net cash outflow.
The outlook for DECK is positive, with earnings beats and brand strength offering upside potential. Risks include competitive pressures in footwear and reliance on key brands. Analyst consensus leans bullish, but investors should monitor execution and market volatility.
HACK trades at $130.76, up 3.93% today and near its 52-week high, reflecting strong momentum amid bullish technical signals. The ETF benefits from rising cybersecurity demand driven by AI safety concerns and recent earnings beats from holdings like CrowdStrike. Technical indicators show a bullish trend with support at $124 and resistance at $126, while short interest has surged, indicating mixed sentiment.
Outlook remains positive due to sector tailwinds from AI-driven cyber threats, but risks include high valuation sensitivity and increased short interest. The ETF's diversified exposure to cybersecurity leaders offers growth potential, though investor caution is warranted given its proximity to record highs and competitive pressures.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.
Read more on HACK →