Deckers Outdoor Corp vs Futu Holdings Ltd — how do they compare? Deckers Outdoor Corp trades at $106.98 (market cap $14.80B), while Futu Holdings Ltd trades at $98.55 (market cap $13.76B). The key difference: Deckers Outdoor Corp and Futu Holdings Ltd are close in size by market cap, and Futu Holdings Ltd pays a 2.65% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals.
| DECK | FUTU | |
|---|---|---|
Market Cap | $14.80B | $13.76B |
Sector | Consumer Cyclical | Financials |
52-Week High | $123.91 | $199.04 |
52-Week Low | $79.54 | $89.76 |
Enterprise Value | $13.27B | $13.62B |
Dividend Yield | — | 2.65% |
Signals from Pluang's Aura AI — not financial advice
DECK trades at $107.80, up 1.71% for the day, with a bullish technical signal from moving averages. The company reported strong earnings beats in recent quarters, with Q1 2026 EPS of $0.96 exceeding the $0.83 estimate. Revenue grew to $4.99B in 2025, and net income reached $966M. Analyst consensus price target is $122.44, suggesting potential upside. Recent news highlights robust brand momentum for UGG and HOKA, with international sales growth offsetting domestic stagnation.
Outlook remains positive driven by earnings growth and strong cash flow, but risks include reliance on key brands and competitive pressures. The stock offers a reasonable valuation with a P/E of 15.36 and high profitability metrics, though technical indicators show some overbought conditions near-term.
Futu Holdings trades at $96.35, showing minimal daily movement. The stock faces a bearish technical signal with support near $95 and resistance at $97. Fundamentally, the company reported strong 2025 revenue of $22.85 billion and net income of $11.34 billion, with a robust net margin of 41.83%. However, recent earnings misses and a class action lawsuit alleging securities fraud have created significant headwinds.
The outlook is clouded by legal risks and inconsistent earnings performance, despite attractive valuation ratios like a P/E of 10.65. Analyst consensus remains cautiously optimistic with a majority 'Buy' rating, but investors must weigh solid profitability against substantial regulatory and litigation overhangs that could pressure the stock in the near term.
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Latest headlines on both assets
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →Futu Holdings Ltd is an online broker providing one-stop online investing services. The company provides its services through its digital platform Futu NiuNiu, which includes market data, trading service, and news feed of Hong Kong, Mainland China, Singapore, and United States equity markets. It generates its revenue in the form of brokerage commission and handling charge services.
Read more on FUTU →