Deckers Outdoor Corp vs First Solar, Inc. — how do they compare? Deckers Outdoor Corp trades at $106.82 (market cap $14.80B), while First Solar, Inc. trades at $224.89 (market cap $23.70B). The key difference: First Solar, Inc. is the larger of the two by market cap, and Deckers Outdoor Corp is trading nearer its 52-week high, First Solar, Inc. nearer its low. Which is the better fit depends on your goals.
| DECK | FSLR | |
|---|---|---|
Market Cap | $14.80B | $23.70B |
Sector | Consumer Cyclical | Technology |
52-Week High | $123.91 | $318.30 |
52-Week Low | $79.54 | $166.82 |
Enterprise Value | $13.27B | $21.86B |
Signals from Pluang's Aura AI — not financial advice
DECK trades at $107.80, up 1.71% for the day, with a bullish technical signal from moving averages. The company reported strong earnings beats in recent quarters, with Q1 2026 EPS of $0.96 exceeding the $0.83 estimate. Revenue grew to $4.99B in 2025, and net income reached $966M. Analyst consensus price target is $122.44, suggesting potential upside. Recent news highlights robust brand momentum for UGG and HOKA, with international sales growth offsetting domestic stagnation.
Outlook remains positive driven by earnings growth and strong cash flow, but risks include reliance on key brands and competitive pressures. The stock offers a reasonable valuation with a P/E of 15.36 and high profitability metrics, though technical indicators show some overbought conditions near-term.
First Solar (FSLR) trades at $221.03, down 2.98% on the day, amid bearish technical signals and multiple class-action lawsuit announcements. The stock shows strong fundamentals with a P/E of 14.28, net income margin of 30.73%, and robust cash flow growth, but recent earnings misses and legal overhangs weigh on sentiment. Analyst consensus remains bullish with a $275.17 price target, highlighting a disconnect between near-term headwinds and long-term growth prospects in the solar energy sector.
The outlook for FSLR balances solid financial health and analyst optimism against significant litigation risks and technical weakness. Investment opportunity lies in its profitability and sector tailwinds, but investors face volatility from legal proceedings and market sentiment pressures. Careful monitoring of lawsuit developments and quarterly earnings is essential for navigating the stock's near-term trajectory.
Trailing returns across standard periods
Latest headlines on both assets
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →First Solar designs and manufactures solar photovoltaic panels, modules, and systems for use in utility-scale development projects. The company's solar modules use cadmium telluride to convert sunlight into electricity. This is commonly called thin-film technology. First Solar is the world's largest thin-film solar module manufacturer. It has production lines in Vietnam, Malaysia, the United States, and a new factory under construction in India.
Read more on FSLR →