Deckers Outdoor Corp vs Krispy Kreme Inc — how do they compare? Deckers Outdoor Corp trades at $82.89 (market cap $11.24B), while Krispy Kreme Inc trades at $2.96 (market cap $521.37M). The key difference: Deckers Outdoor Corp is far larger — about 21.6× Krispy Kreme Inc's market cap, and Krispy Kreme Inc pays a 3.47% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals — on Pluang, investors hold Deckers Outdoor Corp for 71 Days and Krispy Kreme Inc for 46 Days on average.
| DECK | DNUT | |
|---|---|---|
Market Cap | $11.24B | $521.37M |
Volume | 3,010,945 | 2,293,015 |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $120.94 | $4.70 |
52-Week Low | $77.51 | $2.87 |
Typical Hold Time | 71 Days | 46 Days |
Enterprise Value | $10.11B | $1.76B |
Dividend Yield | — | 3.47% |
Signals from Pluang's Aura AI — not financial advice
DECK trades at $82.56, up 2.71% today, with a bullish technical signal despite mixed moving averages. The company reported strong earnings beats in recent quarters, with Q2 2026 EPS of $0.94 exceeding the $0.876 estimate. Revenue grew to $4.99B in 2025, and net income margin improved to 19.37%. Analyst consensus is a Buy with a $117.13 price target, indicating significant upside potential from current levels.
The outlook for DECK is positive, driven by robust brand momentum in HOKA and UGG, expanding direct-to-consumer sales, and consistent earnings outperformance. Key risks include reliance on fashion trends, competitive pressures from peers like Nike, and projected negative net cash flow in 2026. Institutional interest remains strong, with recent acquisitions by HSBC and Jupiter Topco supporting bullish sentiment.
Krispy Kreme (DNUT) trades at $3.01, up 3.08% today, showing bullish technical signals despite mixed earnings. The company reported a net loss of $515.77 million in 2025, with negative profit margins, but maintains a strong gross margin of 75.19%. Recent news highlights product launches like the Pokémon doughnut collection but also ongoing legal investigations into fiduciary duties.
The outlook is cautious; while analyst consensus leans buy (50%), fundamental weaknesses in profitability and elevated P/E ratio of 216.5 pose risks. Positive cash flow from operations of $33.92 million in 2025 offers some stability, but investors should weigh legal overhangs against product innovation-driven sentiment.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →Krispy Kreme Inc is a sweet treat brands company. The company's Original Glazed doughnut is recognized for its hot-off-the-line, melt-in- your-mouth experience. It operates in 30 countries through its network of fresh Doughnut Shops, partnerships with retailers, and a growing ecommerce and delivery business. The company conducts its business through the following three reported segments namely U.S. and Canada, includes all operations in the U.S. and Canada, Insomnia Cookies shops, and the Branded Sweet Treat Line
Read more on DNUT →