Compare Deere & Company (DE) vs Harley-Davidson Inc (HOG) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Deere & Company vs Harley-Davidson Inc — how do they compare? Deere & Company trades at $620.93 (market cap $175.95B), while Harley-Davidson Inc trades at $26.9 (market cap $2.78B). The key difference: Deere & Company is far larger — about 63.3× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.8%). Which is the better fit depends on your goals — on Pluang, investors hold Deere & Company for 75 Days and Harley-Davidson Inc for 92 Days on average.
| DE | HOG | |
|---|---|---|
Market Cap | $175.95B | $2.78B |
Volume | 1,387,231 | 2,966,389 |
Sector | Industrials | Consumer Cyclical |
52-Week High | $709.48 | $28.46 |
52-Week Low | $439.11 | $17.19 |
Typical Hold Time | 75 Days | 92 Days |
Enterprise Value | $229.85B | $3.20B |
Dividend Yield | 0.99% | 2.8% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Deere & Company (DE) trades at $652.58, down 0.65% on the day, with technical indicators showing a bearish trend despite recent earnings beats. The stock faces cyclical headwinds as agricultural equipment demand softens, with revenue declining from $60.2B in 2023 to $44.7B in 2025. However, strong profitability metrics including 10.39% net margin and 18.4% ROE demonstrate operational resilience. Recent news highlights Deere's AI initiatives to boost farm efficiency and reverse sales trends.
While near-term agricultural cycle pressures persist, Deere's dominant market position and technological innovation provide long-term upside potential. The consensus price target of $731.20 suggests 12% upside, but investors should monitor equipment demand recovery and margin sustainability. Key risks include farm income volatility and elevated debt levels at 60.31% of assets.
Harley-Davidson (HOG) trades at $26.75, down 0.74% on the day, with a bullish technical signal from moving averages. Recent earnings show a mixed track record, with a Q2 2026 beat but misses in prior quarters. Revenue has declined from $5.8B in 2022 to $4.5B in 2025, though net income remains positive. The stock is valued at a P/E of 14.86 and P/S of 0.72, below industry averages, while analyst sentiment is mixed with a $28.50 consensus target.
The outlook is cautious; while valuation appears attractive and technicals suggest near-term strength, declining revenue and margin pressures pose fundamental risks. Investor sentiment is divided, with institutional activity showing both accumulation and divestment. Key catalysts include execution of the 'Back to the Bricks' strategy, but tariff exposures and competitive threats remain headwinds.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
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Top news
Latest headlines on both assets
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About Deere & Company
Deere is the world's leading manufacturer of agricultural equipment, producing some of the most recognizable machines in the heavy machinery industry. The company is divided into four reportable segments: production and precision agriculture, small agriculture and turf, construction and forestry, and John Deere Capital. Its products are available through an extensive dealer network, which includes over 1,900 dealer locations in North America and approximately 3,700 locations globally. John Deere Capital provides retail financing for machinery to its customers, in addition to wholesale financing for dealers, which increases the likelihood of Deere product sales.
Read more on DE →About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →
