Carvana Co vs Harley-Davidson Inc — how do they compare? Carvana Co trades at $71.99 (market cap $81.54B), while Harley-Davidson Inc trades at $27.42 (market cap $2.72B). The key difference: Carvana Co is far larger — about 30× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays a 2.82% dividend while Carvana Co pays none. Which is the better fit depends on your goals.
| CVNA | HOG | |
|---|---|---|
Market Cap | $81.54B | $2.72B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $95.69 | $31.03 |
52-Week Low | $56.27 | $17.19 |
Enterprise Value | $84.03B | $3.13B |
Dividend Yield | — | 2.82% |
Trailing returns across standard periods
Carvana Co is an e-commerce platform for buying and selling used cars. The company derives revenue from used vehicle sales, wholesale vehicle sales and other sales and revenues. The other sales and revenues include sales of loans originated and sold in securitization transactions or to financing partners, commissions received on VSCs and sales of GAP waiver coverage.
Read more on CVNA →Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →