Crocs, Inc. vs Yum China Holdings Inc — how do they compare? Crocs, Inc. trades at $130.41 (market cap $6.31B), while Yum China Holdings Inc trades at $47.69 (market cap $16.28B). The key difference: Yum China Holdings Inc is far larger — about 2.6× Crocs, Inc.'s market cap, and Yum China Holdings Inc pays a 2.44% dividend while Crocs, Inc. pays none. Which is the better fit depends on your goals.
| CROX | YUMC | |
|---|---|---|
Market Cap | $6.31B | $16.28B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $141.19 | $57.95 |
52-Week Low | $73.39 | $40.18 |
Enterprise Value | $7.83B | $17.19B |
Dividend Yield | — | 2.44% |
Signals from Pluang's Aura AI — not financial advice
Crocs (CROX) trades at $138.19, up 1.15% today, near its 52-week high. The stock shows bullish technical signals with strong earnings beats in recent quarters, including Q2 2026 EPS of $4.55 versus $4.35 expected. Revenue trends are stable around $4B annually, though 2025 net income was negative due to high taxes. Analysts maintain a buy-heavy consensus with a $140.43 price target.
Outlook is positive with robust profitability margins and valuation support, but risks include tax scrutiny from recent Malta office news and HEYDUDE brand weakness. The stock offers growth potential if execution improves, yet investors face volatility from guidance misses and competitive pressures.
YUMC trades at $48.19, up 0.98% today, with a bullish technical signal from moving averages and strong earnings beats in recent quarters. The company reported revenue of $11.80B in 2025 with a net income margin of 7.84%, and recently completed the acquisition of the Pizza Hut brand in Mainland China, enhancing strategic control. Analyst consensus is strongly positive with 14 buy ratings and a projected 26.21% upside potential.
The outlook for YUMC is favorable due to consistent earnings growth, store expansion, and the Pizza Hut acquisition eliminating royalty fees. Risks include macroeconomic headwinds in China and competitive pressures. Wall Street sentiment remains bullish, supported by institutional confidence and positive earnings momentum.
Trailing returns across standard periods
Crocs Inc is engaged in the design, development, marketing, distribution, and sale of casual lifestyle footwear accessories for men, women, and children. The reportable geographic segments of the company include Americas, Asia pacific, and EMEA.
Read more on CROX →With almost 10,600 units and USD 9.5 billion in systemwide sales in 2020, Yum China is the largest restaurant chain in China. It generates revenue through its own restaurants and franchise fees. Key concepts include KFC (7,166 units) and Pizza Hut (2,355), but the company's portfolio also includes other brands such as Little Sheep, East Dawning, Taco Bell, Huang Ji Huang, COFFii & Joy, and Lavazza (collectively representing about 985 units). Yum China is a trademark licensee of Yum Brands, paying 3% of total systemwide sales to the company it separated from in October 2016.
Read more on YUMC →