Crocs, Inc. vs United Parcel Service Inc — how do they compare? Crocs, Inc. trades at $130.58 (market cap $6.31B), while United Parcel Service Inc trades at $103.8 (market cap $88.85B). The key difference: United Parcel Service Inc is far larger — about 14.1× Crocs, Inc.'s market cap, and United Parcel Service Inc pays a 6.28% dividend while Crocs, Inc. pays none. Which is the better fit depends on your goals.
| CROX | UPS | |
|---|---|---|
Market Cap | $6.31B | $88.85B |
Sector | Consumer Staples | Industrials |
52-Week High | $141.19 | $120.00 |
52-Week Low | $73.39 | $82.58 |
Enterprise Value | $7.83B | $112.87B |
Volume | — | 2,288,643 |
Dividend Yield | — | 6.28% |
Signals from Pluang's Aura AI — not financial advice
Crocs (CROX) trades at $138.19, up 1.15% today, near its 52-week high. The stock shows bullish technical signals with strong earnings beats in recent quarters, including Q2 2026 EPS of $4.55 versus $4.35 expected. Revenue trends are stable around $4B annually, though 2025 net income was negative due to high taxes. Analysts maintain a buy-heavy consensus with a $140.43 price target.
Outlook is positive with robust profitability margins and valuation support, but risks include tax scrutiny from recent Malta office news and HEYDUDE brand weakness. The stock offers growth potential if execution improves, yet investors face volatility from guidance misses and competitive pressures.
UPS stock trades at $103.72, down 0.95% on the day, with a bearish technical signal from moving averages. Recent quarterly earnings have consistently beaten estimates, with Q2 2026 EPS of $1.76 versus $1.65 expected. Revenue for 2025 was $88.66 billion, though net income margin has trended down to 5.08% in 2026. The company maintains a solid dividend of $1.64 per share and is focusing on automation and healthcare logistics to drive growth.
The outlook is mixed: analyst consensus is a Buy with a $117.90 price target, but technicals suggest near-term pressure. Key opportunities include strategic shifts away from low-margin business and digital tool enhancements for SMBs. Risks involve cost pressures, competitive threats, and dividend sustainability concerns as it consumed nearly all free cash flow in 2025.
Trailing returns across standard periods
Latest headlines on both assets
Crocs Inc is engaged in the design, development, marketing, distribution, and sale of casual lifestyle footwear accessories for men, women, and children. The reportable geographic segments of the company include Americas, Asia pacific, and EMEA.
Read more on CROX →United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network
Read more on UPS →