Compare Crocs, Inc. (CROX) vs SMX Security Matters plc (SMX) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Crocs, Inc. vs SMX Security Matters plc — how do they compare? Crocs, Inc. trades at $131.61 (market cap $6.63B), while SMX Security Matters plc trades at $15.54 (market cap $17.15M). The key difference: Crocs, Inc. is far larger — about 386.6× SMX Security Matters plc's market cap, and Crocs, Inc. is trading nearer its 52-week high, SMX Security Matters plc nearer its low. Which is the better fit depends on your goals.
| CROX | SMX | |
|---|---|---|
Market Cap | $6.63B | $17.15M |
Sector | Consumer Staples | Technology |
52-Week High | $141.19 | $103.71K |
52-Week Low | $73.39 | $12.87 |
Enterprise Value | $8.14B | -$14.18M |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Crocs (CROX) trades at $136.62, up 1.82% with strong technical momentum and bullish moving averages. The company has delivered three consecutive earnings beats, with Q2 2026 EPS of $4.55 exceeding expectations. Despite a net loss in 2025 due to tax impacts, profitability metrics remain robust with 57.47% gross margins and 42.3% ROE. Recent news highlights tax strategy scrutiny but also strong DTC growth and raised 2026 guidance.
The stock presents value with a 12.12 P/E ratio below industry averages, supported by analyst consensus of $140.43 price target. Key risks include HEYDUDE brand weakness, tariff pressures, and ongoing tax scrutiny. Upside potential exists from international expansion and direct-to-consumer growth, though near-term volatility may persist around earnings.
SMX trades at $15.99, down 2.08% today, with a bearish technical signal from moving averages. The company shows severe financial stress with negative ROE of -819.22% and net loss of $169.18M for 2025, though recent news highlights balance sheet strengthening and commercialization progress in recycled plastics tracking technology.
Outlook remains speculative with significant operational losses offset by financing activities. Investment opportunity hinges on successful commercialization of circular economy platforms, while risks include sustained cash burn and competitive pressures in materials verification space.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Crocs, Inc.
Crocs Inc is engaged in the design, development, marketing, distribution, and sale of casual lifestyle footwear accessories for men, women, and children. The reportable geographic segments of the company include Americas, Asia pacific, and EMEA.
Read more on CROX →About SMX Security Matters plc
SMX Security Matters plc is a digital authentication and tracking technology company that uses a chemical-based, invisible marker system to trace and verify products across global supply chains. Their technology creates a 'digital twin' of physical products, used for quality control, counterfeiting prevention, and ensuring sustainability compliance from raw materials to final sale. The company's solutions are applied across various industries, including precious materials, luxury goods, and fast-moving consumer goods.
Read more on SMX →
