Crocs, Inc. vs Rockwell Automation — how do they compare? Crocs, Inc. trades at $131.17 (market cap $6.48B), while Rockwell Automation trades at $473.5 (market cap $51.24B). The key difference: Rockwell Automation is far larger — about 7.9× Crocs, Inc.'s market cap, and Rockwell Automation pays a 1.2% dividend while Crocs, Inc. pays none. Which is the better fit depends on your goals.
| CROX | ROK | |
|---|---|---|
Market Cap | $6.48B | $51.24B |
Sector | Consumer Staples | Industrials |
52-Week High | $132.78 | $495.08 |
52-Week Low | $73.39 | $328.67 |
Enterprise Value | $8.08B | $54.87B |
Dividend Yield | — | 1.2% |
Signals from Pluang's Aura AI — not financial advice
Crocs (CROX) trades at $130.46, down 1.75% on the day, with strong technical momentum indicated by bullish moving averages and a potential breakout pattern forming. The company has consistently beaten earnings estimates in recent quarters, though 2025 showed a net loss of $81.20M. Strategic partnerships with LEGO and Disney are driving brand innovation, while international growth, particularly in Asia, provides expansion opportunities.
The stock presents a mixed outlook with bullish analyst sentiment (51% buy ratings) and a $131.29 consensus price target offering modest upside. Key risks include recent profitability challenges, high debt levels, and competitive pressures in the footwear sector. Revenue stability and brand strength support long-term potential, but margin recovery remains critical for sustained growth.
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Latest headlines on both assets
Crocs Inc is engaged in the design, development, marketing, distribution, and sale of casual lifestyle footwear accessories for men, women, and children. The reportable geographic segments of the company include Americas, Asia pacific, and EMEA.
Read more on CROX →Rockwell Automation is a pure-play automation competitor that is the successor entity to Rockwell International, which spun off its former Rockwell Collins avionics segment in 2001. As of fiscal 2021, the firm operates through three segments--intelligent devices, software and control, and lifecycle services. Intelligent devices contains its drives, sensors, and industrial components, software and control contains its information and network and security software, while lifecycle services contains its consulting and maintenance services as well as its Sensia JV with Schlumberger.
Read more on ROK →