Crocs, Inc. vs Alphabet Inc Class A — how do they compare? Crocs, Inc. trades at $131.61 (market cap $6.63B), while Alphabet Inc Class A trades at $346.47 (market cap $4.36T). The key difference: Alphabet Inc Class A is far larger — about 657.6× Crocs, Inc.'s market cap, and Alphabet Inc Class A pays a 0.25% dividend while Crocs, Inc. pays none. Which is the better fit depends on your goals.
| CROX | GOOGL | |
|---|---|---|
Market Cap | $6.63B | $4.36T |
Sector | Consumer Staples | Media |
52-Week High | $141.19 | $402.62 |
52-Week Low | $73.39 | $199.32 |
Enterprise Value | $8.14B | $4.25T |
Dividend Yield | — | 0.25% |
Signals from Pluang's Aura AI — not financial advice
Crocs (CROX) trades at $136.62, up 1.82% with strong technical momentum and bullish moving averages. The company has delivered three consecutive earnings beats, with Q2 2026 EPS of $4.55 exceeding expectations. Despite a net loss in 2025 due to tax impacts, profitability metrics remain robust with 57.47% gross margins and 42.3% ROE. Recent news highlights tax strategy scrutiny but also strong DTC growth and raised 2026 guidance.
The stock presents value with a 12.12 P/E ratio below industry averages, supported by analyst consensus of $140.43 price target. Key risks include HEYDUDE brand weakness, tariff pressures, and ongoing tax scrutiny. Upside potential exists from international expansion and direct-to-consumer growth, though near-term volatility may persist around earnings.
Alphabet (GOOGL) trades at $357.52, up 0.91% with strong technical momentum and bullish moving averages. The company demonstrates robust fundamentals with Q2 2026 EPS beating expectations at $9.11 versus $2.87 forecast. Revenue grew to $402.84 billion in 2025 with net income margin expanding to 32.8%. Recent developments include YouTube subscription price increases and AI infrastructure partnerships.
Alphabet presents a compelling investment case with strong earnings momentum and dominant market position. The primary opportunity lies in AI-driven growth and cloud expansion, though risks include antitrust scrutiny and competitive pressures. With 85% analyst buy ratings and a $426.28 consensus target representing 19% upside, the stock offers attractive potential despite regulatory headwinds.
Trailing returns across standard periods
Latest headlines on both assets
Crocs Inc is engaged in the design, development, marketing, distribution, and sale of casual lifestyle footwear accessories for men, women, and children. The reportable geographic segments of the company include Americas, Asia pacific, and EMEA.
Read more on CROX →Alphabet, the parent company of Google, earns nearly 90% of its revenue from Google services, mainly through advertising. Other revenue comes from subscriptions (YouTube TV, YouTube Music), platform sales (Play Store purchases), and devices (Pixel, Chromebooks, Chromecast). Google Cloud contributes around 10%, while investments in self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
Read more on GOOGL →