Compare Salesforce Inc (CRM) vs Yum! Brands, Inc. (YUM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Salesforce Inc vs Yum! Brands, Inc. — how do they compare? Salesforce Inc trades at $229.13 (market cap $187.48B), while Yum! Brands, Inc. trades at $144.82 (market cap $39.02B). The key difference: Salesforce Inc is far larger — about 4.8× Yum! Brands, Inc.'s market cap, and Yum! Brands, Inc. pays the higher dividend (2.1%). Which is the better fit depends on your goals — on Pluang, investors hold Salesforce Inc for 89 Days and Yum! Brands, Inc. for 132 Days on average.
| CRM | YUM | |
|---|---|---|
Market Cap | $187.48B | $39.02B |
Volume | 6,155,822 | 2,597,636 |
Sector | Technology | Consumer Cyclical |
52-Week High | $266.23 | $168.16 |
52-Week Low | $150.12 | $135.77 |
Typical Hold Time | 89 Days | 132 Days |
Enterprise Value | $217.82B | $50.63B |
Dividend Yield | 0.77% | 2.1% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Salesforce (CRM) trades at $227.80, up 1.44% with strong fundamentals including 77.28% gross margins and consistent earnings beats. The stock shows bearish technical signals but maintains robust revenue growth trajectory from $37.9B in 2025 to projected $43.9B in 2026. Recent AI-driven innovations like Agentforce and Data 360 show promising monetization potential with $2.9B ARR growth.
Despite technical headwinds, Salesforce presents compelling value with 76.5% analyst buy ratings and $271.91 price target representing 19% upside. Key risks include AI competition pressure and software sector volatility, but strong cash flow generation and market leadership support long-term growth prospects.
YUM trades at $143.00, up 1.89% today, with a bullish technical signal and positive earnings beats in two of the last three quarters. Revenue grew to $8.21B in 2025, with a net income margin of 25.4%. The company recently sold Pizza Hut, focusing on KFC and Taco Bell, and announced a $0.75 dividend. Analyst consensus price target is $170.44, suggesting upside potential.
The outlook remains favorable given strong brand performance and debt reduction from asset sales. Key risks include competitive pressures and consumer spending sensitivity. Institutional sentiment is mixed but leans positive, with 39% buy ratings. Earnings growth and strategic focus are primary catalysts for continued shareholder value.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
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About Salesforce Inc
Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
Read more on CRM →About Yum! Brands, Inc.
Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
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