Salesforce Inc vs Workiva Inc — how do they compare? Salesforce Inc trades at $168.39 (market cap $137.23B), while Workiva Inc trades at $53.58 (market cap $3.01B). The key difference: Salesforce Inc is far larger — about 45.6× Workiva Inc's market cap, and Salesforce Inc pays a 1.05% dividend while Workiva Inc pays none. Which is the better fit depends on your goals.
| CRM | WK | |
|---|---|---|
Market Cap | $137.23B | $3.01B |
Sector | Technology | Technology |
52-Week High | $270.25 | $93.31 |
52-Week Low | $150.12 | $44.31 |
Enterprise Value | $167.28B | $2.94B |
Dividend Yield | 1.05% | — |
Signals from Pluang's Aura AI — not financial advice
Salesforce (CRM) trades at $171.22, up 4.84% today, showing strong momentum despite recent sector volatility. The stock demonstrates robust fundamentals with consistent earnings beats (Q1 2026 EPS of $3.88 vs. $3.13 expected), impressive 77.64% gross margins, and accelerating revenue growth to $37.9B in 2025. Technical indicators show bullish momentum with the current price near pivot point resistance at $170, while analyst consensus remains strongly positive with a $235.90 price target.
The outlook remains favorable given Salesforce's dominant market position, AI-driven growth initiatives, and improving profitability. Key risks include sector-wide software selloffs, AI competition, and macroeconomic sensitivity. With 76.84% analyst buy ratings and strong institutional support, the stock appears undervalued relative to growth prospects despite near-term volatility concerns.
Workiva (WK) trades at $54.54, up 4.54% with strong technical momentum and bullish analyst sentiment. The stock shows consistent earnings beats with Q1 2026 EPS of $0.77 exceeding expectations. Revenue growth remains solid at $884.57 million for 2025, projected to reach $926 million in 2026. Technical indicators show bullish moving averages while RSI levels suggest potential overbought conditions near-term.
Workiva presents a compelling growth story with 88.9% analyst buy ratings and a $71 consensus price target offering 30% upside. However, elevated valuation multiples (P/E 223.71, EV/EBITDA 71.73) and thin net margins (1.53%) warrant caution. Key risks include competitive pressures in compliance software and execution challenges in maintaining growth momentum.
Trailing returns across standard periods
Latest headlines on both assets
Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
Read more on CRM →Workiva is a leading provider of cloud-based platforms for complex reporting and compliance. It enables organizations to connect and manage data across financial reporting, ESG (Environmental, Social, and Governance), and GRC (Governance, Risk, and Compliance), serving as a single source of truth for auditable, transparent disclosures to regulators and stakeholders.
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