Salesforce Inc vs Upstart Holdings Inc — how do they compare? Salesforce Inc trades at $196.99 (market cap $161.73B), while Upstart Holdings Inc trades at $29.2 (market cap $2.91B). The key difference: Salesforce Inc is far larger — about 55.6× Upstart Holdings Inc's market cap, and Salesforce Inc pays a 0.89% dividend while Upstart Holdings Inc pays none. Which is the better fit depends on your goals.
| CRM | UPST | |
|---|---|---|
Market Cap | $161.73B | $2.91B |
Sector | Technology | Financials |
52-Week High | $266.23 | $73.76 |
52-Week Low | $150.12 | $24.22 |
Enterprise Value | $191.77B | — |
Dividend Yield | 0.89% | — |
Signals from Pluang's Aura AI — not financial advice
Salesforce (CRM) trades at $197.47, down slightly by 0.02% on the day, with a bullish technical signal driven by moving averages. The stock has consistently beaten earnings expectations in recent quarters, with Q1 2026 EPS of $3.88 surpassing the $3.13 estimate. Revenue grew to $37.90B in 2025, and net income margin expanded to 16.35%. Analyst consensus is strongly bullish with a $231.91 price target, though recent news highlights sector-wide software stock volatility amid AI-driven market shifts.
The outlook remains positive given strong fundamentals and AI monetization progress, but risks include competitive pressures and macroeconomic sensitivity. The stock offers growth potential at a reasonable valuation (P/E 22.88), supported by robust cash flow and institutional buy-in, though investors should monitor execution on AI initiatives and broader tech sector sentiment.
Upstart trades at $29.23, down 3.24% today, with a bearish technical signal despite recent Q2 2026 earnings beat showing 42% revenue growth and return to GAAP profitability. The stock faces valuation compression concerns with a P/E of 57.48, while analyst consensus remains divided with a $47.20 price target suggesting significant upside potential from current levels.
The outlook balances strong AI-driven loan origination growth against persistent earnings misses and negative cash flow from operations. Key risks include high short interest at 27% and sensitivity to interest rate environment, though institutional sentiment appears cautiously optimistic given the 45% buy rating distribution.
Trailing returns across standard periods
Latest headlines on both assets
Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
Read more on CRM →Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →