Salesforce Inc vs Direxion Daily Semiconductor Bear 3X Shares — how do they compare? Salesforce Inc trades at $169.41 (market cap $137.23B), while Direxion Daily Semiconductor Bear 3X Shares trades at $42.25. The key difference: Salesforce Inc pays a 1.05% dividend while Direxion Daily Semiconductor Bear 3X Shares pays none. Which is the better fit depends on your goals.
| CRM | SOXS | |
|---|---|---|
Market Cap | $137.23B | — |
Sector | Technology | Leveraged / Inverse |
52-Week High | $270.25 | $1.61K |
52-Week Low | $150.12 | $32.50 |
Enterprise Value | $167.28B | — |
Dividend Yield | 1.05% | — |
Signals from Pluang's Aura AI — not financial advice
Salesforce (CRM) trades at $171.22, up 4.84% today, but remains down significantly year-to-date amid a broader software sell-off. The company demonstrates strong fundamentals with revenue growth to $37.90B in 2025 and a net income margin of 18.73%. Recent quarters show consistent earnings beats, and analyst consensus remains strongly bullish with a $235.90 price target. Technical indicators are mixed, with the stock near key support at $167.
The outlook is positive for long-term investors given robust profitability, AI-driven growth initiatives, and a discounted valuation. Key risks include intense competition in the SaaS sector and macroeconomic sensitivity. The current price presents a potential entry point relative to analyst targets, but volatility may persist in the near term.
SOXS, the Direxion Daily Semiconductor Bear 3X ETF, trades at $46.65, up 14.34% on the day amid semiconductor sector volatility. Technical indicators show a neutral overall signal with bearish moving averages. The ETF is scheduled for a 1:10 stock split on July 15, 2026, and declared a $0.04 dividend for H1-2026. Recent news highlights the ETF's role in betting against the AI-driven semiconductor rally, with SOXS down significantly over six months as chip stocks surge.
The outlook for SOXS remains highly speculative, offering leveraged inverse exposure to semiconductors. Key opportunities include hedging against a potential semiconductor downturn, but risks are extreme due to the ETF's bearish structure in a strong bull market. Volatility decay and the sector's momentum pose substantial threats to long-term holders, making it suitable only for tactical, short-term trading.
Trailing returns across standard periods
Latest headlines on both assets
Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
Read more on CRM →SOXS is a leveraged ETF that seeks daily investment results corresponding to 300% of the inverse (opposite) of the daily performance of the ICE Semiconductor Index. It is designed as a tactical tool for experienced traders to take a bearish (short) position on the semiconductor sector. Due to the effects of compounding and leverage, SOXS is intended to be held for a single day and is not suitable for long-term investment.
Read more on SOXS →