Salesforce Inc vs PulteGroup, Inc. — how do they compare? Salesforce Inc trades at $167.25 (market cap $137.23B), while PulteGroup, Inc. trades at $125.43 (market cap $23.73B). The key difference: Salesforce Inc is far larger — about 5.8× PulteGroup, Inc.'s market cap, and Salesforce Inc pays the higher dividend (1.05%). Which is the better fit depends on your goals.
| CRM | PHM | |
|---|---|---|
Market Cap | $137.23B | $23.73B |
Sector | Technology | Consumer Cyclical |
52-Week High | $270.25 | $142.56 |
52-Week Low | $150.12 | $108.00 |
Enterprise Value | $167.28B | $23.69B |
Dividend Yield | 1.05% | 0.83% |
Signals from Pluang's Aura AI — not financial advice
Salesforce (CRM) trades at $167.00, down 2.46% amid broader tech sector volatility. The stock shows strong fundamentals with consistent earnings beats (Q1 2026 EPS of $3.88 vs. $3.13 expected) and robust profitability (net margin of 18.73%). Technical indicators are neutral with support at $165 and resistance at $171. Recent news highlights AI-driven growth potential but also sector-wide pressure from inflation concerns and competitive AI advancements.
Outlook remains positive due to solid financials and analyst consensus ($235.90 price target), though risks include tech sector volatility and execution challenges in AI monetization. The current valuation (P/E 19.42) offers a reasonable entry point for long-term investors focused on CRM's rule-of-44 performance and expanding free cash flow.
PulteGroup (PHM) trades at $123.75, down 0.8% on the day, with a bullish technical signal but mixed recent earnings. The stock shows strong profitability with a 12.14% net margin and attractive valuation at a P/E of 11.97. Recent news highlights new community developments and market sensitivity to mortgage rates. Cash flow trends improved in 2025 with net cash flow of $355 million.
Outlook remains cautiously optimistic with a consensus price target of $146, implying 18% upside. Risks include housing affordability pressures and recent earnings misses. Analyst sentiment is balanced with 45% buy ratings. The stock's valuation and dividend support a constructive view amid sector volatility.
Trailing returns across standard periods
Latest headlines on both assets
Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
Read more on CRM →PulteGroup Inc is one of the largest homebuilders in the United States, operating in 40 markets across 23 states. The company mainly builds single-family detached homes (85% of unit sales) and offers products to entry-level, move-up, and active-adult buyers. PulteGroup offers homebuyers mortgage financing and title agency services through its financial services segment. The company is headquartered in Atlanta.
Read more on PHM →