Salesforce Inc vs Procter & Gamble Co — how do they compare? Salesforce Inc trades at $167.22 (market cap $137.23B), while Procter & Gamble Co trades at $147.93 (market cap $340.16B). The key difference: Procter & Gamble Co is far larger — about 2.5× Salesforce Inc's market cap, and Procter & Gamble Co pays the higher dividend (2.92%). Which is the better fit depends on your goals.
| CRM | PG | |
|---|---|---|
Market Cap | $137.23B | $340.16B |
Sector | Technology | Consumer Staples |
52-Week High | $270.25 | $167.18 |
52-Week Low | $150.12 | $138.10 |
Enterprise Value | $167.28B | $365.64B |
Dividend Yield | 1.05% | 2.92% |
Volume | — | 6,423,436 |
Signals from Pluang's Aura AI — not financial advice
Salesforce (CRM) trades at $167.56, down 2.14% amid broader tech sector weakness. The stock shows strong fundamentals with consistent earnings beats (Q1 2026 EPS of $3.88 vs. $3.13 expected) and robust profitability (77.64% gross margin). Technical indicators are neutral with support at $165 and resistance at $171. Recent news highlights AI momentum but also sector-wide software stock pressure.
Outlook remains positive with analyst consensus target of $235.90 (40% upside) and 76.84% buy ratings. Key opportunities include AI monetization growth (Agentforce ARR up 200% YoY), while risks include competitive AI landscape and macroeconomic headwinds affecting software spending.
Procter & Gamble (PG) trades at $146.12, down 1.52% over the past day, with a bearish technical signal from moving averages but neutral oscillators. The company reported consistent earnings beats in recent quarters, with Q2 2026 EPS expected at $1.42. Revenue for 2025 was $84.28 billion, with a net income margin of 19.16%, while valuation ratios like P/E of 21.36 and P/S of 4.09 reflect a premium to peers. Recent news highlights PG's dividend reliability and supply chain improvements.
The outlook for PG is cautiously optimistic, supported by strong fundamentals and a 53.85% analyst buy rating, with a consensus price target of $161.71 offering potential upside. Risks include premium valuation concerns amid soft demand and competitive pressures. The stock's resilience in volatile markets and consistent dividend growth, with a recent $1.09 payout, positions it as a defensive play, though investors should monitor execution on growth initiatives.
Trailing returns across standard periods
Latest headlines on both assets
Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
Read more on CRM →The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.
Read more on PG →