Salesforce Inc vs MasterCard Inc — how do they compare? Salesforce Inc trades at $169.17 (market cap $137.23B), while MasterCard Inc trades at $539 (market cap $475.39B). The key difference: MasterCard Inc is far larger — about 3.5× Salesforce Inc's market cap, and Salesforce Inc pays the higher dividend (1.05%). Which is the better fit depends on your goals.
| CRM | MA | |
|---|---|---|
Market Cap | $137.23B | $475.39B |
Sector | Technology | Consumer Cyclical |
52-Week High | $270.25 | $598.96 |
52-Week Low | $150.12 | $471.55 |
Enterprise Value | $167.28B | $486.13B |
Dividend Yield | 1.05% | 0.65% |
Volume | — | 4,635,698 |
Signals from Pluang's Aura AI — not financial advice
Salesforce (CRM) trades at $171.22, up 4.84% over 24 hours, with a bullish technical signal despite mixed momentum indicators. The company demonstrates strong fundamentals, including a 77.64% gross margin and consistent earnings beats, with Q1 2026 EPS of $3.88 exceeding the $3.13 estimate. Revenue grew to $37.90B in 2025, and operating cash flow reached $13.09B. Recent news highlights AI-driven growth potential, though the stock faces sector-wide volatility.
Outlook remains positive with a consensus price target of $235.90, implying 38% upside, supported by 73 buy ratings. Risks include competitive pressures in SaaS and macroeconomic sensitivity. AI adoption and strong cash flow generation present key opportunities for long-term investors.
Mastercard (MA) trades at $537.70, up 2.08% today, near its pivot point of $537 with bullish moving averages and strong institutional buying interest. The company demonstrates robust fundamentals with 2025 revenue of $32.79B, net income margin of 45.88%, and consistent earnings beats. Recent news highlights AI payment innovations and expanding financial inclusion initiatives, supporting positive sentiment.
Outlook remains favorable given earnings momentum and analyst consensus target of $634.27 (18% upside). Key risks include payment disruption from stablecoins and competitive pressures. High P/E of 31.14 reflects premium valuation, but strong cash flow growth and 79% buy ratings suggest continued institutional confidence.
Trailing returns across standard periods
Latest headlines on both assets
Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
Read more on CRM →Mastercard Incorporated provides financial transaction processing services. The Company offers payment processing services for credit and debit cards, electronic cash, automated teller machines, and travelers checks. Mastercard serves customers worldwide.
Read more on MA →