Salesforce Inc vs Southwest Airlines Co — how do they compare? Salesforce Inc trades at $192.16 (market cap $161.73B), while Southwest Airlines Co trades at $45.04 (market cap $22.27B). The key difference: Salesforce Inc is far larger — about 7.3× Southwest Airlines Co's market cap, and Southwest Airlines Co pays the higher dividend (1.58%). Which is the better fit depends on your goals.
| CRM | LUV | |
|---|---|---|
Market Cap | $161.73B | $22.27B |
Sector | Technology | Industrials |
52-Week High | $266.23 | $54.80 |
52-Week Low | $150.12 | $29.67 |
Enterprise Value | $191.77B | $25.37B |
Dividend Yield | 0.89% | 1.58% |
Signals from Pluang's Aura AI — not financial advice
Salesforce (CRM) trades at $192.28, down 2.65% today amid a broader tech sell-off, but maintains strong fundamentals with consistent earnings beats, robust profitability margins, and solid cash flow growth. The stock exhibits a bullish technical trend with key support at $193, while analyst consensus remains overwhelmingly positive with a $230.83 price target. Recent news highlights AI-driven growth potential but also sector-wide volatility concerns.
Outlook is favorable given CRM's rule of 44 performance, AI monetization momentum, and discounted valuation, though risks include competitive pressures, macroeconomic headwinds, and elevated RSI levels suggesting near-term overbought conditions. The company's double-digit revenue growth and expanding margins support long-term upside if execution continues.
Southwest Airlines (LUV) trades at $44.91, showing minimal daily movement. The stock exhibits a bearish technical trend, with key support at $45 and resistance at $46. Fundamentally, revenue grew to $28.06B in 2025, though net income margin compressed to 1.57%. Recent Q2 2026 earnings beat expectations with EPS of $0.94 versus $0.51 expected, while Q1 2026 missed. The company maintains a dividend of $0.18 per share and is focusing on business travel expansion.
LUV presents a mixed outlook. Analyst consensus is a Buy with a $53.86 price target, implying ~20% upside, supported by earnings rebound and strategic initiatives. However, risks include fuel cost volatility, competitive pressures, and bearish technical indicators. Investors should weigh solid liquidity and growth initiatives against margin pressures and macroeconomic sensitivities.
Trailing returns across standard periods
Latest headlines on both assets
Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
Read more on CRM →Southwest Airlines is the largest domestic carrier in the United States, as measured by the number of originating passengers boarded. Southwest operates over 700 aircraft in an all-Boeing 737 fleet. Despite expanding into longer routes and business travel, the airline still specializes in short-haul leisure flights, using a point-to-point network. Southwest operates a low-cost carrier business model.
Read more on LUV →