Compare Salesforce Inc (CRM) vs HubSpot Inc (HUBS) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Salesforce Inc vs HubSpot Inc — how do they compare? Salesforce Inc trades at $171.03 (market cap $137.23B), while HubSpot Inc trades at $222.35 (market cap $10.73B). The key difference: Salesforce Inc is far larger — about 12.8× HubSpot Inc's market cap, and Salesforce Inc pays a 1.05% dividend while HubSpot Inc pays none. Which is the better fit depends on your goals.
| CRM | HUBS | |
|---|---|---|
Market Cap | $137.23B | $10.73B |
Sector | Technology | Technology |
52-Week High | $270.25 | $560.90 |
52-Week Low | $150.12 | $170.39 |
Enterprise Value | $167.28B | $9.29B |
Dividend Yield | 1.05% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Salesforce (CRM) trades at $171.09, down slightly by 0.08% on the day, amid a neutral technical signal and recent sector-wide pressure on software stocks. The company demonstrates strong fundamentals with consistent earnings beats, robust profitability margins, and solid revenue growth, though its stock has faced a significant year-to-date decline. Recent news highlights AI-driven growth potential but also reflects market concerns over competitive threats from advancing AI technologies.
The outlook remains cautiously optimistic given strong analyst support, a consensus price target of $235.90, and the company's strategic focus on AI monetization. Key risks include heightened competition in the SaaS space, macroeconomic volatility impacting tech spending, and execution challenges in sustaining high growth rates. Current valuation metrics present a potential entry point for long-term investors despite near-term headwinds.
HubSpot (HUBS) trades at $217.59, up 4.87% with a bullish technical signal. The stock shows strong revenue growth, reaching $3.13B in 2025, and has beaten earnings estimates for three consecutive quarters. Analyst sentiment is overwhelmingly positive with an 80.85% buy rating and a consensus price target of $273.53. Recent news highlights AI-driven expansion and customer growth, with the company hosting an Analyst Day in September 2026.
The outlook for HUBS is favorable due to robust fundamentals and AI integration, but risks include high valuation multiples and competitive pressures. Upside potential exists if earnings growth continues, though investors should monitor margin expansion and market volatility.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Salesforce Inc
Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
Read more on CRM →About HubSpot Inc
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
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