Investment
Features
FeesSafety
Academy
More
Pluang+

Compare Coupang Inc (CPNG) vs e l f Beauty Inc (ELF) Price & Performance

Coupang IncTrade
e l f Beauty IncTrade

Price performance (Past 24H)

Key statistics

Coupang Inc vs e l f Beauty Inc — how do they compare? Coupang Inc trades at $16.53 (market cap $29.66B), while e l f Beauty Inc trades at $94.08 (market cap $5.61B). The key difference: Coupang Inc is far larger — about 5.3× e l f Beauty Inc's market cap, and e l f Beauty Inc is trading nearer its 52-week high, Coupang Inc nearer its low. Which is the better fit depends on your goals.

CPNGELF
Market Cap
$29.66B$5.61B
Sector
Consumer CyclicalTechnology
52-Week High
$33.53$146.67
52-Week Low
$15.12$49.57
Enterprise Value
$29.18B$6.19B

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Coupang Inc

CPNG trades at $16.55, up 2.22% today, with a neutral technical signal and bearish moving averages. Revenue grew to $34.53B in 2025, but recent quarters missed EPS expectations, and 2026 projects a net loss. The stock is undervalued relative to analyst consensus targets near $23.38, supported by strong cash flow from operations of $1.77B in 2025.

Outlook remains mixed due to near-term profitability challenges, but long-term growth in South Korean e-commerce and expansion into Taiwan offer upside. Risks include competitive pressures, regulatory fines, and execution on margin improvement. Analyst sentiment is overwhelmingly bullish with 87.5% buy ratings.

e l f Beauty Inc

ELF Beauty trades at $94.33, down 0.96% on the day, with a bullish technical outlook supported by moving averages. The company reported strong Q1 2027 results, beating EPS estimates with $1.75 versus $0.71 expected, driven by 36% sales growth from the Rhode brand and international expansion. Valuation metrics show a high P/E of 96.93, reflecting premium pricing for growth. Recent news highlights a $50 million tariff refund boosting profits and expansion into hair care products.

Outlook remains positive due to consistent revenue growth and raised guidance, but risks include high valuation dependence on acquisitions and organic unit declines. Analyst consensus is mixed with a $91.14 price target, suggesting cautious optimism amid execution risks.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Coupang Inc

Coupang Inc is an e-commerce company. The company sells apparel, electronics, footwear, food products, furniture, nutritional supplements, and other products. Its segments include Product Commerce and Growth Initiatives.

Read more on CPNG

About e l f Beauty Inc

e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.

Read more on ELF