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Compare Coupang Inc (CPNG) vs e l f Beauty Inc (ELF) Price & Performance

Coupang IncTrade
e l f Beauty IncTrade

Price performance (Past 24H)

Key statistics

Coupang Inc vs e l f Beauty Inc — how do they compare? Coupang Inc trades at $17.8 (market cap $32.17B), while e l f Beauty Inc trades at $72.75 (market cap $4.26B). The key difference: Coupang Inc is far larger — about 7.6× e l f Beauty Inc's market cap. Which is the better fit depends on your goals.

CPNGELF
Market Cap
$32.17B$4.26B
Sector
Consumer CyclicalTechnology
52-Week High
$33.53$146.67
52-Week Low
$15.12$49.57
Enterprise Value
$31.26B$4.89B

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Coupang Inc

CPNG trades at $17.92, down 4.68% today, with a bearish technical signal and mixed earnings. Revenue grew to $34.53B in 2025, but net income margin is negative at -0.47%. Recent news includes a $412M fine for a data breach in South Korea (Reuters, 2026-06-11). The stock faces regulatory headwinds but maintains strong analyst support with an 87.5% buy rating and a $25.80 consensus target.

Outlook: CPNG offers growth potential from e-commerce expansion but carries risks from regulatory fines and profitability challenges. Investors should weigh strong cash flow against recent earnings misses and legal issues. The stock's current price is 30% below the consensus target, presenting upside if execution improves.

e l f Beauty Inc

ELF Beauty trades at $75.10, down 2.15% on the day, with a bullish technical signal from moving averages. The company reported strong revenue of $1.31 billion in 2025 and has beaten earnings estimates for three consecutive quarters. Recent news highlights brand expansion and a 32% stock jump in June 2026, though growth is transitioning as the core brand softens.

The outlook is mixed: analyst consensus is evenly split between Buy and Hold, with a $74.42 price target near the current price. Upside potential exists from skincare and international expansion, but risks include cost pressures, tariff exposure, and the need to sustain double-digit sales growth amid competitive dynamics.

Returns comparison

Trailing returns across standard periods

About Coupang Inc

Coupang Inc is an e-commerce company. The company sells apparel, electronics, footwear, food products, furniture, nutritional supplements, and other products. Its segments include Product Commerce and Growth Initiatives.

Read more on CPNG

About e l f Beauty Inc

e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.

Read more on ELF