Coupang Inc vs e l f Beauty Inc — how do they compare? Coupang Inc trades at $16.53 (market cap $29.66B), while e l f Beauty Inc trades at $94.08 (market cap $5.61B). The key difference: Coupang Inc is far larger — about 5.3× e l f Beauty Inc's market cap, and e l f Beauty Inc is trading nearer its 52-week high, Coupang Inc nearer its low. Which is the better fit depends on your goals.
| CPNG | ELF | |
|---|---|---|
Market Cap | $29.66B | $5.61B |
Sector | Consumer Cyclical | Technology |
52-Week High | $33.53 | $146.67 |
52-Week Low | $15.12 | $49.57 |
Enterprise Value | $29.18B | $6.19B |
Signals from Pluang's Aura AI — not financial advice
CPNG trades at $16.55, up 2.22% today, with a neutral technical signal and bearish moving averages. Revenue grew to $34.53B in 2025, but recent quarters missed EPS expectations, and 2026 projects a net loss. The stock is undervalued relative to analyst consensus targets near $23.38, supported by strong cash flow from operations of $1.77B in 2025.
Outlook remains mixed due to near-term profitability challenges, but long-term growth in South Korean e-commerce and expansion into Taiwan offer upside. Risks include competitive pressures, regulatory fines, and execution on margin improvement. Analyst sentiment is overwhelmingly bullish with 87.5% buy ratings.
ELF Beauty trades at $94.33, down 0.96% on the day, with a bullish technical outlook supported by moving averages. The company reported strong Q1 2027 results, beating EPS estimates with $1.75 versus $0.71 expected, driven by 36% sales growth from the Rhode brand and international expansion. Valuation metrics show a high P/E of 96.93, reflecting premium pricing for growth. Recent news highlights a $50 million tariff refund boosting profits and expansion into hair care products.
Outlook remains positive due to consistent revenue growth and raised guidance, but risks include high valuation dependence on acquisitions and organic unit declines. Analyst consensus is mixed with a $91.14 price target, suggesting cautious optimism amid execution risks.
Trailing returns across standard periods
Latest headlines on both assets
Coupang Inc is an e-commerce company. The company sells apparel, electronics, footwear, food products, furniture, nutritional supplements, and other products. Its segments include Product Commerce and Growth Initiatives.
Read more on CPNG →e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →