Costco Wholesale Corporation vs Roblox Corp — how do they compare? Costco Wholesale Corporation trades at $921 (market cap $408.78B), while Roblox Corp trades at $55.28 (market cap $39.00B). The key difference: Costco Wholesale Corporation is far larger — about 10.5× Roblox Corp's market cap, and Costco Wholesale Corporation pays a 0.64% dividend while Roblox Corp pays none. Which is the better fit depends on your goals.
| COST | RBLX | |
|---|---|---|
Market Cap | $408.78B | $39.00B |
Sector | Consumer Staples | Media |
52-Week High | $1.09K | $141.56 |
52-Week Low | $849.63 | $41.30 |
Enterprise Value | $396.92B | $37.59B |
Dividend Yield | 0.64% | — |
Signals from Pluang's Aura AI — not financial advice
COST trades at $926.43, up 1.11% over 24h, with a bearish technical signal but strong fundamentals. Revenue grew to $275.24B in 2025, with net income of $8.10B, though Q1 2026 EPS missed expectations. The stock's valuation is elevated with a P/E of 46.37, while analyst consensus remains bullish with a $1,120 price target. Recent news highlights membership fee hikes and March sales growth of 11.3% year-over-year, indicating resilient consumer demand.
Outlook is mixed: robust membership model and sales trends support growth, but high valuation and technical bearishness pose near-term risks. Investors should weigh strong cash flow and analyst optimism against potential pullbacks from current levels. Key risks include competitive pressures and macroeconomic sensitivity, though institutional buying signals confidence.
Roblox (RBLX) trades at $55.085, down 0.48% on the day, with a bullish technical signal from moving averages and a consensus analyst price target of $59.62. Revenue grew to $4.89 billion in 2025, though net losses persist at -$1.07 billion. The stock faces headwinds from multiple class-action lawsuits filed in July 2026 alleging securities fraud, but operational cash flow improved to $1.8 billion, supporting ongoing platform investments.
The outlook balances robust user growth and cash generation against profitability challenges and legal risks. Upside exists if monetization improves and legal issues resolve, but high P/B of 91.2 and negative margins warrant caution. Analysts remain predominantly bullish (51% buy ratings), viewing recent declines as a buying opportunity for long-term platform expansion.
Trailing returns across standard periods
Latest headlines on both assets
The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →Roblox operates an online video game platform that lets young gamers create, develop, and monetize games (or experiences) for other players. The firm effectively offers its developers a hybrid of a game engine, publishing platform, online hosting and services, marketplace with payment processing, and social network. The platform is a closed garden that Roblox controls, earning revenue in multiple places while benefiting from outsourced game development. Unlike traditional video game publishers, Roblox is more focused on the creation of new tools and monetization techniques for its developers then creating new games or franchises. Roblox is increasingly focused on creating a metaverse that moves beyond games toward experiences like concerts, education, and even business management.
Read more on RBLX →