Costco Wholesale Corporation vs Roblox Corp — how do they compare? Costco Wholesale Corporation trades at $946.75 (market cap $420.05B), while Roblox Corp trades at $48.12 (market cap $32.52B). The key difference: Costco Wholesale Corporation is far larger — about 12.9× Roblox Corp's market cap, and Costco Wholesale Corporation pays a 0.62% dividend while Roblox Corp pays none. Which is the better fit depends on your goals — on Pluang, investors hold Costco Wholesale Corporation for 133 Days and Roblox Corp for 93 Days on average.
| COST | RBLX | |
|---|---|---|
Market Cap | $420.05B | $32.52B |
Volume | 2,087,565 | 14,552,045 |
Sector | Consumer Staples | Technology |
52-Week High | $1.09K | $138.56 |
52-Week Low | $849.63 | $35.54 |
Typical Hold Time | 133 Days | 93 Days |
Enterprise Value | $407.33B | $31.34B |
Dividend Yield | 0.62% | — |
Signals from Pluang's Aura AI — not financial advice
COST trades at $946.92, up 0.5% today, near its pivot point of $947. The stock shows a bullish technical trend with strong moving averages, though oscillators indicate overbought conditions. Fundamentally, revenue grew to $275.24B in 2025 with a net income margin of 3.04%, while the P/E ratio of 45.66 reflects a premium valuation. Recent news highlights strong March sales growth of 11.3% year-over-year and a membership fee increase, signaling pricing power.
The outlook remains positive with analyst consensus strongly favoring Buy (66.1%) and a price target of $1,100, implying ~16% upside. Key risks include high valuation sensitivity and competitive pressures. Earnings growth and membership renewal rates are critical catalysts for sustained appreciation, but any miss could trigger a pullback.
RBLX trades at $48.09, up 3.62% today, showing strong momentum despite a bearish technical signal. The stock has beaten earnings expectations for three consecutive quarters, with revenue growing from $2.2B in 2022 to $4.9B in 2025. However, the company remains unprofitable with a net income margin of -17.61% and negative ROE of -396.28%. Recent news highlights mixed sentiment, including a Jefferies downgrade to Underperform on September 28, 2026, citing concerns about bookings growth, offset by optimism around AI tools unveiled at the developer conference.
The outlook for RBLX hinges on balancing robust revenue growth against persistent losses. The consensus price target of $50.85 suggests modest upside, but high P/B of 213.94 and negative profitability metrics pose risks. Key opportunities include AI-driven creator tools and expanding user engagement, while threats involve booking deceleration and competitive pressure. Investors should weigh the company's growth trajectory against its path to profitability.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →Roblox operates an online video game platform that lets young gamers create, develop, and monetize games (or experiences) for other players. The firm effectively offers its developers a hybrid of a game engine, publishing platform, online hosting and services, marketplace with payment processing, and social network. The platform is a closed garden that Roblox controls, earning revenue in multiple places while benefiting from outsourced game development. Unlike traditional video game publishers, Roblox is more focused on the creation of new tools and monetization techniques for its developers then creating new games or franchises. Roblox is increasingly focused on creating a metaverse that moves beyond games toward experiences like concerts, education, and even business management.
Read more on RBLX →