Costco Wholesale Corporation vs Salesforce Inc — how do they compare? Costco Wholesale Corporation trades at $922.28 (market cap $408.78B), while Salesforce Inc trades at $169.62 (market cap $137.23B). The key difference: Costco Wholesale Corporation is far larger — about 3× Salesforce Inc's market cap, and Salesforce Inc pays the higher dividend (1.05%). Which is the better fit depends on your goals.
| COST | CRM | |
|---|---|---|
Market Cap | $408.78B | $137.23B |
Sector | Consumer Staples | Technology |
52-Week High | $1.09K | $270.25 |
52-Week Low | $849.63 | $150.12 |
Enterprise Value | $396.92B | $167.28B |
Dividend Yield | 0.64% | 1.05% |
Signals from Pluang's Aura AI — not financial advice
COST trades at $926.43, up 1.11% over 24h, with a bearish technical signal but strong fundamentals. Revenue grew to $275.24B in 2025, with net income of $8.10B, though Q1 2026 EPS missed expectations. The stock's valuation is elevated with a P/E of 46.37, while analyst consensus remains bullish with a $1,120 price target. Recent news highlights membership fee hikes and March sales growth of 11.3% year-over-year, indicating resilient consumer demand.
Outlook is mixed: robust membership model and sales trends support growth, but high valuation and technical bearishness pose near-term risks. Investors should weigh strong cash flow and analyst optimism against potential pullbacks from current levels. Key risks include competitive pressures and macroeconomic sensitivity, though institutional buying signals confidence.
Salesforce (CRM) trades at $171.22, up 4.84% over 24 hours, with a bullish technical signal despite mixed momentum indicators. The company demonstrates strong fundamentals, including a 77.64% gross margin and consistent earnings beats, with Q1 2026 EPS of $3.88 exceeding the $3.13 estimate. Revenue grew to $37.90B in 2025, and operating cash flow reached $13.09B. Recent news highlights AI-driven growth potential, though the stock faces sector-wide volatility.
Outlook remains positive with a consensus price target of $235.90, implying 38% upside, supported by 73 buy ratings. Risks include competitive pressures in SaaS and macroeconomic sensitivity. AI adoption and strong cash flow generation present key opportunities for long-term investors.
Trailing returns across standard periods
Latest headlines on both assets
The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
Read more on CRM →