Clorox Co vs NetFlix Inc — how do they compare? Clorox Co trades at $94.75 (market cap $11.46B), while NetFlix Inc trades at $74.05 (market cap $309.62B). The key difference: NetFlix Inc is far larger — about 27× Clorox Co's market cap, and Clorox Co pays a 5.23% dividend while NetFlix Inc pays none. Which is the better fit depends on your goals.
| CLX | NFLX | |
|---|---|---|
Market Cap | $11.46B | $309.62B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $131.43 | $127.42 |
52-Week Low | $86.12 | $70.91 |
Enterprise Value | $14.76B | $311.69B |
Dividend Yield | 5.23% | — |
Signals from Pluang's Aura AI — not financial advice
CLX trades at $95.05, down 1.56% on the day, with technical indicators showing a bearish trend. The company reported strong Q1 2026 earnings beat with EPS of $1.64 versus $1.55 expected, though revenue trends remain flat. Recent corporate developments include a simplified operating structure announcement and CEO transition for health reasons. The stock offers a 5%+ dividend yield with recent H1-26 dividend of $1.24 payable May 2026.
CLX presents a mixed outlook with attractive dividend income but faces growth challenges. The 8.7% upside to consensus price target of $103.38 suggests moderate potential, though high P/B ratio of 41.4 and declining revenue projections for 2026 warrant caution. Key risks include execution of new operating structure and competitive pressures in consumer staples.
Netflix (NFLX) trades at $73.83, showing modest daily gains of 0.63% but remains in a technical bearish trend. The stock demonstrates strong fundamental performance with Q1 2026 EPS beating expectations at $1.23 versus $0.763 expected, while revenue growth accelerated to 16% year-over-year. Analyst sentiment remains predominantly bullish with 66% buy ratings, though technical indicators signal near-term caution with the stock approaching key support levels.
The investment outlook balances robust fundamentals against technical headwinds. Netflix's expanding advertising business and projected $3 billion in ad revenue by 2026 provide growth catalysts, while competitive pressures and market volatility present risks. With a consensus price target of $103.64 offering 40% upside potential, the stock presents value for long-term investors despite near-term technical weakness.
Trailing returns across standard periods
Latest headlines on both assets
With a history dating back more than 100 years, Clorox now plays in a variety of categories across the consumer products space, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal-care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. Just shy of 85% of Clorox's sales stem from its home turf.
Read more on CLX →Netflix Inc. is an Internet subscription service for watching television shows and movies. Subscribers can instantly watch unlimited television shows and movies streamed over the Internet to their televisions, computers, and mobile devices and in the United States, subscribers can receive standard definition DVDs and Blu-ray Discs delivered to their homes.
Read more on NFLX →