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Netflix stock slides 37% but price target soars to $170 on strong ad growth and buybacks

Analyst Insights
10 Aug 2026
24/7 Wall Street
View Source
Bullish
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Netflix shares have dropped 37% over the past year, trading at $74.14, yet analysts see significant upside with a 24/7 Wall St. price target of $170.12, reflecting confidence in the company's fundamentals, ad-tier growth, and aggressive buybacks. The ad-supported tier is expanding rapidly, with ad revenue expected to double to $3 billion by 2026, supported by a growing advertiser base and new live sports content. Despite some concerns over declining free cash flow and insider selling, the overall outlook remains bullish, with Netflix projected to reach $170 by 2027 and potentially much higher by 2030 if growth continues.

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